Splash, one of the largest high-street fashion retailers in the Middle East region, has reinforced the need for sustainability and preservation of the planet with the unveiling of its award-winning annual 2020 calendar.

Shot creatively through the lens of photographer Dragomir Spassov and styled by Adriana Gerassimova, the calendar aims to educate and raise awareness about the accelerating rate of extinction of millions of species, the causes and devastating ecological consequences.

Each month features a striking photograph highlighting the key causes for the destruction of the ecosystem and the positive actions Splash has taken to reduce their environmental impact and preserve the planet for generations to come, said the statement from the top retailer.

The calendar conveys a strong message that humans are not simply the offenders, but also the ultimate victims of global warming. It urges customers to come together for this significant cause and act to save imperilled species and protect Earth.

Landmark Group Director and Splash CEO Raza Beig said: "Sustainability is significant for fashion, because the textiles and fashion industry is among the leading industries that affect the environment negatively. Our new 2020 Splash calendar underlines our commitment to promoting animal welfare and environmentally sustainable practices in the fashion and retail industry."

"Each month focuses on creating awareness of global environmental concerns and highlight the initiatives and sustainable practices adopted by Splash for a greener future," he explained.

According to official data, over one million species, such as sharks, elephants, and honey bees, are threatened with extinction by 2050. For this, the major drivers are deforestation, overfishing, poaching, overuse of plastic and climate change.

As a socially and environmentally responsible fashion retailer in the Middle East region, Splash uses recycled polyester, produced from discarded plastic bottles, that further leads to less plastic ending up in the ocean.

"Splash also makes clothes with eco-friendly fabrics such as Tencel, 100% Organic Cotton and Lenzing Viscose, across several of its fashion lines which is now 70% sustainable," remarked Beig.

"The brand is further advancing its sustainability initiatives for 2020 and plans to produce 80% of its products using sustainable and ethically sourced materials," he added.-TradeArabia News Service