Novo Cinemas celebrated the official opening of its new state-of-the art multiplex cinema in Seef Mall, Muharraq, Bahrain recently.

The ceremony was held under the patronage of Sheikh Khalid Bin Humood Al Khalifa, assistant undersecretary for tourism affairs, Bahrain.

The evening began with a red carpet entry of the special VIP guests and prominent dignitaries. The guests were welcomed Novo Cinemas CEO Debbie Stanford-Kristiansen and it was followed by a ribbon cutting ceremony and cake cutting.

Stanford-Kristiansen said: “We are confident that with Novo Cinema, we will redefine the future of cinema-going in the region.  However, none of this would have been possible without the support and commitment of our parent company, ELAN Group, and I would personally acknowledge and thank our chairman, Mr Abdulaziz bin Nasser Al Khalifa and our group chief executive officer, Mr Jaber Abdulla Al Ansari, for their constant support and trust in helping us turn our vision and mission into reality.”

Novo Cinemas at Seef Mall Muharraq features 14 screens and a capacity of over 1,300 seats. The state-of-the-art multiplex also boasts Bahrain's first IMAX theatre. Film fans also can indulge in the luxury of Novo 7-Star theatre experience, featuring reclining leather seats, individual iPads for easy ordering, a dedicated chef, butler service and a VIP Lounge to relax in before and after the movie.

In addition to an enviable line-up of movie releases, Novo Cinemas will host to a packed calendar of fun activities, as well as serve as Bahrain's new entertainment venue for private and corporate screenings and as a preferred venue for various events.

The evening ended with guests enjoying the premiere of ‘The Martian’. –TradeArabia News Service