NetRange, a leader in white label Smart TV portal solutions, has finalised a content deal with icflix, a leading video-on-demand streaming service for Jazwood, Hollywood and Bollywood content in the Middle East and North Africa (Mena) region.

The service is acting internationally with a strong focus on the Mena market, said a statement.

Jazwood (the Arabic equivalent to Hollywood) and Bollywood content are available worldwide, with an exception of India for Bollywood movies, while Hollywood movies are only available in the Mena market, it said.

Icflix will be available on white label portals exclusively operated by NetRange portals.

There are more than 40 million people from the Arabic region living far from home in countries such as Brazil, France, Argentina or Indonesia. This huge and fast growing community will now benefit from this co-operation, said the statement.

Carlos Tibi, chief executive officer and founder of icflix, said: “The partnership with NetRange will introduce icflix to a global audience to showcase the largest Jazwood collection available online alongside Hollywood and Bollywood content, where customers will have access to classic gems and blockbusters. This will provide great viewing entertainment for the family and make them feel home away from home.”

Jan Wendt, CEO of NetRange, said: “Icflix has a fantastic on demand content portfolio for the Indian and Arabic communities. Together we can approach this enormous target group, which clearly shows the potential and value of the partnership.” - TradeArabia News Service