Vuclip, a leading premium mobile video on demand service for emerging markets, has signed a strategic partnership with Melody Entertainment, the first and largest fully integrated entertainment media conglomerate in the Middle East and North Africa (Mena) region.

As mobile penetration in the Middle East continues to surge, mobile video is increasing in popularity for consumers because it allows them the flexibility to watch premium content anytime, anywhere, said a statement.

Through this alliance, Vuclip and Melody Entertainment will offer consumers speedy, unbuffered mobile access to a vast selection of the latest music videos and movies from stars such as Nancy Ajram, Serene Abdel Nour, Khaled Saleh, Hany Salama and Yasmine Abdel Aziz.

Arun Prakash, chief operating officer, Vuclip, said: “Music and movies are an integral part of entertainment for youth in this region. We are excited to expand our offering to bring this engaging content to our consumers. Melody is a premium provider and we are delighted to partner with the company to entertain our rapidly growing subscriber base.”

Gamal Marwan, chief executive officer, Melody Entertainment, said: “Naturally, we are seeing the trend towards consumers viewing our content more often on mobile. It’s critical to us that we work with the right partner so that our high-quality content is not only is protected via DRM, but is easily accessible to our audience with easy carrier billing integration.

“It’s also important to us that our content is shown in a way that the user experience is high quality on any network or device. We are thrilled to partner with Vuclip because they deliver on all of this and more.” - TradeArabia News Service