Asda’a Burson-Marsteller, a leading public relations consultancy in the Middle East, has launched Proof Integrated Communications, a US-based digital and design agency.

 

Headquartered in New York with offices in Washington DC, Chicago, Pittsburg, Los Angeles, Dallas and Boston, the Dubai office marks its first outside the US, said a statement.

 

Proof Dubai has already secured several accounts since its inception, including Abu Dhabi Financial Group, Ithmar Capital, GEMS, RP Group and Crescent Enterprises. 

 

The firm also manages social media projects for Ford, Evian, LinkedIn Middle East and Dubai Electricity and Water Authority (Dewa). 

 

Sunil John, chief executive officer of Asad’a Burson-Marsteller and Proof Integrated Communications, said: “The media landscape is changing around us, and so are the expectations and requirements of our clients. As a constantly evolving firm that introduces industry-defining practices, Asda’a Burson-Marsteller is now taking the lead by further broadening our services to include design, digital and social.” 

 

The Proof team in Dubai is led by Rahul Kalia, a veteran communications professional and the team of creative professionals includes creative directors, Dan K and Binoy John. 

 

Dan K is a specialist for branding while Binoy’s forte is digital projects and marketing collateral. Tarek El Moukachar will lead Proof’s social media projects. 

 

Proof creates content and manages all social media platforms such as Facebook, Twitter, Foursquare, Instagram and LinkedIn, said the statement.

 

The firm provides analytics and reporting across all digital platforms in addition to search engine optimisation and search engine marketing.  It also designs and executes websites, mobile apps and social media platforms, it added. - TradeArabia News Service