Deal to publish Bloomberg Businessweek Middle East
Dubai, July 31, 2013
United Media Services International (UMS) and Bloomberg Businessweek recently announced their agreement to publish English and Arabic editions of Bloomberg Businessweek Middle East.
This partnership will allow Bloomberg Businessweek to expand its reach in the region. It also reinforces UMS's leadership position as one of the region's fastest growing publishing, advertising, public relations and media distribution companies, said a statement.
The first issue of the English-language edition of Bloomberg Businessweek Middle East, which will publish twice a month, will hit newsstands on October 1. The targeted circulation of the magazine is 24,000 copies, focused on an audience of business leaders in Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, Qatar, Saudi Arabia, and the UAE.
The Arabic-language edition of Bloomberg Businessweek will also publish twice a month and is scheduled to launch in May 2014.
Both editions will feature the best global content from Bloomberg Businessweek, which draws on Bloomberg's 2,400 journalists worldwide, and locally focused business and financial content produced by UMS's vast regional network of bureaus and editors, it said.
UMS operates publishing divisions in the UAE, Qatar, Oman and Bahrain. It currently publishes 17 print titles including such leading magazines as Oman Economic Review, Qatar Today, GLAM, Signature and the UAE and Qatar editions of T: The New York Times Style Magazine.
"We are excited and proud to be publishing the Middle East edition of Bloomberg Businessweek," said Sandeep Sehgal, chief executive of UMS. "Our research clearly indicates that there is space for a high quality business title which covers the region completely and equitably, and we are confident that Bloomberg Businessweek Middle East will grab the attention of eager executives."
"We are very pleased to be working with UMS, and look forward to producing Middle East editions that offer dynamic, timely business content about the local and international marketplace," said Bloomberg Businessweek president Paul Bascobert. "We know Bloomberg Businessweek Middle East will uphold the high standards of the Bloomberg Businessweek global brand, and that advertisers will consider the magazine an important channel to the influential audience of business and financial professionals in this region." - TradeArabia News Service
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