Leading media agency MediaVest Saudi Arabia has retained the Almarai account after a competitive pitch for media buying and planning services in the GCC, said a top official.

“We are thrilled and excited to continue working with Almarai. This win reinforces our market-leading position and marks the beginning of a new chapter in an eight year relationship that has seen its fair share of achievements and successes,” said Ramzi Ghanem, managing director for Starcom MediaVest Group Saudi Arabia, a leading HR company.

“As always, we will approach the Almarai business with an eye on continuous improvement in an ever-changing media landscape, offering our expertise and local market knowledge to provide solutions inspired by our Human Experience Planning Approach which is what differentiated us from the rest during the pitch process.”

Almarai’s relationship with MediaVest dates back to 2004. – TradeArabia News Service