Panasonic to sponsor new Unesco TV series
Osaka, August 30, 2012
Panasonic Corporation has announced the sponsorship of a new television series focused on Unesco World Heritage Sites to be aired on the National Geographic Channel (NGC) across the world starting this autumn.
As part of its strategic partnership agreement with the Unesco World Heritage Centre, Panasonic has been solely sponsoring "The World Heritage Special" broadcast on the NGC in 193 countries and regions since June 2011.
To celebrate the 40th anniversary of the signing of the Convention Concerning the Protection of the World Cultural and Natural Heritage this year and support its principles, Panasonic has further strengthened its partnership with the NGC to sponsor the new TV series, a statement from the company said.
Called "Access 360° World Heritage," which was newly commissioned to the NGC for productions, the programme will focus on the sites of natural and cultural heritage around the world and illustrate the work to protect and conserve these sites, including the latest technologies and people that support the work behind the scenes.
It will be broadcast from September to May 2013, the statement said.
The new series will also be offered free as an archived streaming video via Panasonic's Viera Connect IPTV service, gradually becoming available from this October in Japan, US, Europe and other parts of the world.
Developed and operated by Actvila Corporation, the application will allow owners of Viera Connect-enabled TVs to enjoy HD video of World Heritage sites by installing from the Viera Connect market.
Panasonic's digital single lens mirrorless cameras Lumix G were used to supplement the main shoot and capture some general video (GVs) on location in New York. A selection of this footage will be integrated into the episode entitled "Access 360° Statue of Liberty," which is set for broadcast in December. – TradeArabia News Service
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