Wednesday 22 January 2020

Ericsson names new Senior VP, marketing head

LONDON, June 14, 2019

Ericsson, a leading global communications service provider, has appointed Stella Medlicott as the senior VP and Head of Group Function Marketing and Corporate Relations and also a member of the company's executive team. 
Medlicott currently holds the position as VP, Marketing & Communications and Government & Industry Relations within Ericsson’s Market Area Europe and Latin America.
A degree holder in BA (Hons) in Social Science and a Postgraduate Diploma in Marketing, she has over 25 years marketing experience in major IT, telecoms and media companies. 
Medlicott joined Ericsson in 2014 following the acquisition of Red Bee Media where she held the position of Chief Marketing Officer.  
As a member of Ericsson's Executive Leadership Team, Medlicott replaces Helena Norrman. 
As announced early this year, Norrman, presently Senior VP and Head of Group Function Marketing & Corporate Relations, will leave the company by end of June after more than 8 years on the Executive Team.
Welcoming the appointment, President and CEO Börje Ekholm said: "With the introduction of 5G we are at an exciting time in the industry. Our ability to differentiate our offering, articulate the value we bring to our customers and build strong relationships with our stakeholders will be key to build a strong company position for this next phase of industry development."
"Medlicott has the right background, experience and capabilities to lead this work going forward and I am very glad to see her stepping up to this role," he stated.
On the new role, Medlicott said: “I really look forward to take on this exciting new role and to work together with both the global marketing and communications team and the Executive Team."
"This is the time where the mobile industry is being transformed through 5G, generating innovation and new business opportunities across industries. Our marketing and communications abilities are key to leveraging our technology leadership in 5G," she added.-TradeArabia News Service


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