Leading telecommunication firm Etisalat shed light on making organisation future ready through digital transformation at a recently held Cloud World Mena event in Dubai, UAE.

Francisco Salcedo, senior vice president of Digital Services at Etisalat, said: “The technology landscape is in an era of digital transformation, becoming centre stage to businesses globally. Consequently, industries are faced with the challenge to adapt themselves and their services to the new digital consumption models that end users are demanding.”

The challenge of this digital transformation facing the chief information officers (CIOs), he elaborated, is to be ready and provide IT services within the organisation in new ways as opposed to traditional methods, and become a business growth enabler, rather than a bottleneck.

“IT as a Service (ITaaS) is the solution and need of the hour, helping businesses optimise their IT expenditures and provide services in a more automated, standardised and agile way to adapt to the dynamic needs of businesses,” he said.

Through trusted partnerships, new CIOs can continue to focus on adding value to the business, while leveraging IT expertise of the partner to support their business experts in generating new revenue streamlines, he sad.

Etisalat provides a comprehensive and integrated enterprise oriented portfolio of services including cloud platforms (private, public or hybrid), storage and backup, disaster recovery, mobility (Mobile Device Management and Mobile Enterprise Applications Platform) or security solutions that can be subscribed from a one-stop-shop.

“It is not about the technology used, but the service,” Francisco concluded. - TradeArabia News Service