Etihad Etisalat Company (Mobily), Saudi Arabia’s leading mobile operator, and Huawei, a top ICT solutions provider, signed a strategic contract to launch a new Smart Network Initiative (SNI) within Saudi Arabia.

The agreement will see Mobily and Huawei cooperate on a series of business and market research initiatives over the coming five years including the exploration of more business scenarios which could boost Mobily’s network capabilities.

The initiative will also explore ways in which Mobily can further maximize the value of its existing network assets to drive greater intelligence and efficiency across the organisation, uplifting customer experience and revenue opportunities.

Mobily and Huawei had run a similar trial project over a three month period in the beginning of 2013, looking at how the Smart Network Initiative could enhance Mobily’s service capabilities.

“SNI is a strategic project that we count on. The success of this strategic project will have tremendous positive impact on enhancing Mobily’s capabilities that will strongly contribute in achieving our target, I am looking forward to meet and celebrate after 6 month for the success launching of  SNI phase 1,” said Ibrahim Abdurahman AlOmar, chief product & business development officer, Mobily.

“In an era marked by high-bandwidth demands and anytime, anywhere access, this latest Smart Network Initiative between Mobily and Huawei will contribute greatly to the future evolution of Mobily’s network while delivering tomorrow’s digital services more efficiently, quickly, and effectively to the Saudi public,” said Wu Weitao, CEO of Huawei Saudi Arabia. – TradeArabia News Service