Batelco, Bahrain’s leading telecommunications company, has announced that its popular SMS challenge is back with massive cash prizes, starting today.

Throughout the competition period there will be numerous opportunities for customers to win cash prizes from $500 up to $50,000 as part of the total prize fund of $162,000, a statement from the company said. The event will go on till July 25.

As last year, there will be 64 daily winners of $500 cash prizes, 11 weekly winners of $2,500 cash prizes and one winner who will walk away with the grand prize of $50,000 on July 25. New prize additions for this year are that each week, for the next 11 weeks, $2,500 will be awarded to the participant with the highest number of accumulated points.  Furthermore, a prize of $25,000 will be awarded mid-way through the challenge.

Customers can participate in the challenge by sending ‘B’ to 95555 to receive quiz questions mobile content as well as music from Sama3ni for every SMS sent.

For each correct answer, the participants will earn 20 points, while incorrect or invalid answers will give them 10 points. Cost of participation is 490 fils per SMS, the statement said.

“We held two SMS Challenge campaigns in 2012 which were extremely popular with our customers and we have been receiving many requests to repeat the competition,” said Batelco Group general manager of media relations Ahmed Al Janahi. – TradeArabia News Service