US-based StorageCraft, a premier backup and disaster recovery software company, has announced its regional expansion plans with the appointment of Sayed Shamshuddin as the new regional sales manager for the Middle East and India.

Shamshuddin, an industry veteran, with his deep technology experience and over a decade of experience in business development, will help build strong sales channel structures and relationships with medium to large enterprise businesses across all verticals, said a statement from the company.

StorageCraft had its regional debut at Gitex Technology Week 2017 in Dubai, UAE. The company launched OneBlox, the scale-out object-based network-attached storage (NAS) storage appliance that solves businesses' common storage pain points, such as complex installation, cumbersome management, limited capacity and forklift upgrades.

Andy Zollo, vice president of sales - Europe, Middle East, Eurasia and Africa (EMEA), StorageCraft, said: “Shamshuddin is highly knowledgeable, well respected and understands technology and customer needs in the Middle East. We are very excited to have him join our team.”

“Customer success is his first priority in the region,” he added.

Speaking on his appointment, Shamshuddin said: “With years exclusively spent in the information security and identity and access management field, joining this company’s team in the Middle East and India is exciting.”

“In particular with the booming development of digitalisation initiatives in the Middle East region, the ability to securely and reliably backup and restore vast amounts of data has shifted into focus,” he said.

“The increasingly distributed nature of data and the massive growth of unstructured data are creating storage challenges for organisations. Our company knows how to successfully address these issues directly and effectively,” he added.

Ahamed Siddiq, head - ICT business unit at Telephony Communication Technologies, said: “StorageCraft OneBlox offers scale-out technology and high performance with a very cost-effective total cost of ownership (TCO).”

“In addition, it offers unique enterprise-class features such as bring your own drive, inline de-duplication and remote replication, to name just a few,” he said.

“OneBlox scale-out NAS object-based storage means a simpler, faster, easier to manage, future-proofed and cost effective storage solution that we can take directly to our client to store and secure their data,” he added. – TradeArabia News Service