The Egyptian unit of Nestlé has reached a partnership deal with online retailer Souq.com for sale of its food and beverage products online, said a report.

As per the deal, Nestlé will be selling its wide range of products in addition to exclusive products only available on Souq.com, reported Daily News Egypt.

The venture represents Souq.com’s first step into the e-grocery market. According to research conducted by Nielsen, 55 per cent of those surveyed are willing to start ordering grocery products online, it said.

Omar El-Sahy, general manager of Souq.com–Egypt, said that partnering with Nestlé will provide them with the opportunity to enter a market where 35.6 per cent of household budgets are spent on groceries.

Both Nestlé and Souq.com have prioritised e-commerce in order to take advantage of this new niche in the Egyptian market, added the report.