Bahrain-based Fabric Digital, an agency with offices in the UK, has partnered with Gulf Industry Fair (GIF) to implement innovative digital marketing expertise to help promote exhibitors participating at the expo.

The event, being held under the patronage of HRH Prince Khalifa bin Salman Al Khalifa, Prime Minister of Bahrain, will take place from February 9 to 11, at the Bahrain International Exhibition and Convention Centre.

Mohammed Ali, business development manager of Fabric Digital Agency, said: “We are excited for the opportunity to utilise our unique digital marketing solutions as part of our designed online platform for the exhibitors at GIF. The exhibitions organised by Hilal Conferences and Exhibitions (HCE) have built a reputation for innovation in the exhibition sector of Bahrain.”

“We look forward to taking features such as the Virtual Exhibition, online registration to the next level for viewers across mobile platforms,” he said.

“Keeping a personal relationship with clients in order to understand their needs and implement their ideas for the latest mobile technology are the basis of our way of thinking,” he added.

The agency services include web applications and designs, website maintenance retainer, content management system, database management, analytic reporting, cloud hosting, search engine optimization (SEO), social media, market consulting and social media apps.

Fabric Digital has a number of high profile clients that include government agencies in Bahrain and Saudi Arabia, Arab Architects, Sayyar, Carrefour, Al Bander Hotel and Resort, International Hospital of Bahrain, Pet Arabia and Wahoo!.

Ahmed Suleiman, exhibitions director of HCE, organisers of the event, said: “2015 has seen an increase by 8 per cent on digital marketing budgets globally. Businesses in the GCC are directly accessing the digital marketing world.”

“Fabric Digital Agency’s involvement in Gulf Industry Fair 2016 will fulfil the next stage in the evolution of the exhibitions product offered by HCE for the digital world,” he added. – TradeArabia News Service