Jotun, the region’s leading paint manufacturer, has announced the opening of its 2000th Multicolour Centre in the Middle East, India and Africa (MEIA) market, in the Obhur district just north of Jeddah, Saudi Arabia.

The expansion marks Jotun’s plans to further strengthen and expand its regional reach, the company said.

The milestone store was inaugurated by Odd Gleditsch dy, Jotun’s chairman, and Peder Bohlin, vice president of Jotun in the MEIA along with members of the regional and local management teams.

Bohlin said: “The Middle East has been one of Jotun’s strongest markets. We are extremely proud of the opening of the inspirational Multicolour Centre as it is testament to the success that has been achieved in the region. With the opening of our 2000th store, we not only enhance our distribution channels, but also become much more accessible to the existing and potential customers.”

This inauguration takes the number of Jotun stores in Saudi Arabia to 400. Jotun saw a similar growth pattern across the rest of the MEIA region. Jotun plans to open an additional 350 stores in the region within the next two years.

The Jotun Multicolor Centre was first conceptualised in 1976 and made its way to the Middle East in the mid-1980s. The centre has evolved tremendously to now have over 7,000 technologically advanced machines operating in 83 countries. The increase in number of homeowners across the region has given rise to the need for expansion.

Research shows that colour is the starting point when it comes to paint purchases. Homeowners will primarily be drawn to a colour and its functionality in a space before making the decision to purchase paint.

All of Jotun’s 2,000 stores feature the different collections that the paint manufacturer has to offer including Fenomastic interior colour collection, Jotashield exterior paints, as well as the Lady Design collection.

Customers will be taken through the variety of colours and different finishes by the trained in-store staff and leave equipped with the information required before they make a decision. – TradeArabia News Service