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Al Shamil unveils children’s health programme

Dubai, April 25, 2013

Al Shamil Foodstuff Trading, a full- fledged food services company in the UAE, has revealed its plans to launch Our Children’s Health programme, a new nutritious student meal initiative that aims at providing UAE children with more healthy and nutritional meals.

The proposed programmes are the result of extensive research and development and have been designed to meet a child’s daily nutrition requirements, a statement from a senior executive said.

Understanding the importance of the most important meal of the day, ‘Pediabites’ is a specially prepared breakfast meal that is served fresh and packaged in safe, disposable containers. The meals will be made available to students once they board their school buses.

Meanwhile, the ‘Healthy School Lunch’ packages are also specially designed meal packages that will be served to students during their lunch breaks. Each meal, which meets current nutritional standards, include a serving of high quality meat, poultry or oily fish; two portions of fruit and vegetables and accompanied with bread, cereal or potatoes. The meals are also aimed at encouraging kids to stay away from junk food like fizzy soda drinks, crisps, sweets and deep fried food.

“Children today lead very active lives - waking early for school, doing their schoolwork, playing with friends and spending time with their families. With all of these activities in mind, our children should take food that is high in nutrition to get them going, growing and glowing,” said Rohit Dalmia, managing director, Al Shamil Foodstuff Trading.

“With the new student meal initiative, we intend to get kids started on the habit of eating healthy balanced meals; a practice that they can continue throughout their formative years and way into adulthood. To ensure the success of this coming programme, we are currently in talks with UAE schools, school transport companies and parents, encouraging them to adopt this new nutrition programme.”

Meals prepared for both ‘Pediabites’ and ‘Healthy School Lunch’ comply with specialised cooking methods and packaging standards under the Children’s Food Trust, UK, which is managed and monitored by a dual-registered (UK and US) dietician with decades of international experience in providing healthy school lunches.

Also, Al Shamil will partner with Smart Wellness Consulting, a leading health and wellness consulting firm in the UAE, to create awareness programmes for the government, schools, teachers and parents. – TradeArabia News Service




Tags: UAE | Dubai |

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