Gold-filtered mineral water makes Gulf debut
Luxembourg, January 17, 2012
A Canadian mineral water company has entered into a deal with Dubai-based Number 1 General Trading to introduce Gize, its gold-filtered natural mineral water, in the Gulf and Yemen region.
The Canadian Mineral Water company said the non-alcoholic luxury drink was being launched in the region following its successful Europe debut in 2010.
Speaking about the novel drink, Babak Alikaram, export manager at Canadian Mineral Water said, 'The source of the luxury, gold-filtered natural mineral water is located at Spa Springs (Nova Scotia) in the extreme east of Canada.'
'As it passed through layers of rocks that formed more than 200 million years ago, it achieved a purity and degree of mineralization that is of exceptional quality and without equal. This water was already praised as a fountain of youth and a healing spring 500 years ago,' he explained.
A special gold-filtering process results in a deluxe mineral water – perfect and with an unmistakable flavour that pleases even the most discerning palates, said Alikaram.
According to him, Gize is more than water as it is available in flavour combinations for those who prefer a little excitement.
'Gize is not only available in its classic, pristine form with and without carbonation as Gize Still and Gize Sparkling, but also in four sophisticated compositions: Lemon-Elderflower, Raspberry-Ginseng, Pear-Vinegar and Pineapple-Coconut,' he observed.
On the Gulf partnership deal, Alikaram said he was looking forward to the teamwork with partner Number 1 General Trading.
“Our new partner offers everything an extremely successful cooperation needs. To us it is important to work with companies that support our strategy, companies that love luxury and share our enthusiasm for the special things in life,” he added.
Babak Jasem M. Alshehhi, chairman at The Number 1 General Trading, said the Gize co-operation arrangement was a great enrichment for its product range.
'Gize is a top-tier water. With its exciting flavours and unique gold-filtering process, we were spellbound at once,' he remarked.
'We see great potential in this product, which is particularly suited as an aperitif, an accompaniment to a one-of-a-kind dinner or as a mixed drink – for all those who wish to enjoy in style,' he added.
Seeing its popularity in Europe, exclusive partners were now marketing this non-alcoholic luxury drink recommended by master chefs and sommeliers worldwide to select customers in the luxury industry, star-rated hotels and restaurants, gourmet dealers and spas, said Alshehhi.
The Canadian mineral water also presents itself at international events of the highest reputation such as e.g. at polo matches or in the league of dream sports cars, the GT3 racing series, he added.-TradeArabia News Service
More Health & Environment Stories
- The age of genomic medicine dawns, finally
- Over 300 exhibitors for Saudi healthcare event
- Mackeen unveils document management solution
- Seha opens new clinics in Abu Dhabi, Al Ain
- SARS virus claims one more victim in Saudi
- New support group comes to overeaters' rescue
- RAK Hospital launches urinary clinic for women
- NBAD backs Emiratis on Antarctica trip
- Cut sugar intake drastically urges WHO
- Al khaliji to fund Qatar recycling plant
- Qatar researcher in 360km breast cancer run
- New facilitator to open in DHCC
- Many countries lack capacity to prevent hearing loss
- QUIT NOW: Passive smoking hurts kids' arteries
- San Francisco to ban plastic water bottles
- GSK wins home toothpaste award for Sensodyne
- E-integration vital to GCC healthcare industry
- Fakih IVF unveils two new genetic tests
- 2 die from H1N1 in Oman
- Al Noor Hospitals targets domestic growth
- Medical panel on the way in Bahrain
- 40pc of UAE adults ‘have hypertension’
- Saudi diabetics urged to stay away from camels
- GCC readies plan to fight heart diseases
- Bahrain opens sickle cell hospital
- Hazardous waste focus for Oman summit
- Infectious viruses to be tracked by satellite in UAE
- Mafraq Hospital names new surgery chief
- Saudi health ministry seals BMJ partnership
- Need for medical simulation training highlighted