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Union Coop seals partnership deal with LinkedIn

DUBAI, July 20, 2019

Union Coop, the largest consumer co-operative in the UAE said it has signed a contract with LinkedIn – the largest professional networking platform, wherein the latter will help strategise Union Coop’s brand footprint within their digital medium and APIs. 
 
The latest contract signing is in frame of Union Coop’s digital transformation and expansion objective, which also included the next phase of its digital Web Store and upgraded Smart Application, said the statement.
 
LinkedIn will assist Union Coop in strengthening its digital presence by highlighting the brand’s core values such as ‘Emiratisation’, Corporate Social Responsibility initiatives, Future Expansions/New Projects, Consumer and Employee Happiness initiatives and many more to the prospective audience or connections on the digital platform.
 
Imad Rashid, the acting director happiness and marketing deptartment, Union Coop said: "A high-quality LinkedIn company page helps you network and reach prospective audience, but it also establishes your brand image on a global scale as a reputable and trustworthy organization."
 
"At Union Coop, we are all about consumer trust and happiness, which is why we wish to explore all dynamic ways to establish a connection with them," he stated.
 
"By understanding the benefits of LinkedIn for Business, altering our LinkedIn content strategy to suit our audience and managing LinkedIn wisely, we look forward to build referral relationships, and attract talented individuals to join us," noted Rashid. 
 
"Since Emiratization is one of our core values, having a strong brand presence on LinkedIn will help our recruiters reach deserving candidates in a faster and better manner," he said.
 
According to Rashid, this partnership with LinkedIn will not only help Union Coop promote brand and values associated with it in a better manner, but the subsequent training will help its recruitment team in connecting with deserving candidates with prospective career opportunities as well.
 
Union Coop already has a strong presence on social media platforms of Facebook, Twitter and Instagram.
 
Rajai El Khadem, the head of Public Sector at LinkedIn Mena, said: "LinkedIn is connecting more professionals than ever, proving that we are the right partner for the future."
 
"We are proud to take part in the digital strategy of Union Coop, and we are confident that this partnership will enhance their plans and initiatives," he added.-TradeArabia News Service



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