The du multimedia lab at Zayed University in Dubai was officially opened today by Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Higher Education and Scientific Research, and president of Zayed University.

The multimedia lab is part of UAE telecom company du’s Corporate Social Responsibility (CSR) efforts to support education through practical, vocational-oriented learning for students in the UAE.

In 2011, the telecom company collaborated with Zayed University to provide technical support for the College of Communication and Media Sciences by developing multimedia labs on the Dubai and Abu Dhabi campuses.

Sheikh Nahyan stressed upon the importance of community partnerships between universities and industry leaders, to give students invaluable experience in work-like environments prior to graduation, in line with the UAE leadership’s vision.

The lab is equipped with state-of-the-art technical infrastructure and software, for the benefit of the university’s students and faculty. Du has created a channel exclusively for Zayed University, so that students can start broadcasting programmes and interviews.

On this occasion, a competition for students was also announced. Their entries will translate du’s fifth anniversary into a 55 second video, with winners to be announced soon.  – TradeArabia News Service