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Al Asalah LG Academy signs up with JCEF

Amman, November 14, 2007

Al Asalah LG Air-Conditioner Academy has signed an agreement of joint partnership with the Jordan Career Education Foundation (JCEF).

This agreement will help Al Asalah LG Air-Conditioner Academy in planning an effective Jordan-based vocational training programme. This programme will receive financial support from the Department of State's Middle East Partnership Initiative (MEPI), an affiliate of the US-based non-profit Education for Employment Foundation, said an official spokesman.

The signing ceremony was attended by board chairman of the Middle East Complex - an agent for LGE's products in Jordan, Osama Khalili, CEO of the Jordan Career Foundation Mayyada Abu Jaber, founder of Education for Employment Ronald Bruder, general manager of the LGE Amman Branch Kevin Cha and general Mmnager of Al Asalah Electromechanics Issam Samara.

While university graduates constitute the highest percentage of unemployed youth in the Middle East and North Africa (MENA) countries, there is an overwhelming need to provide vocational and technical training for at-risk youth.

The educational marketplace is skewed toward university graduates, rather than in-demand vocational technicians. In a fast-changing technological world, teaching without reference to what businesses need, if equipment is obsolete and curricula out-of-date, graduates will fail to meet the basic needs of employers.
 
The training programme is designed for underprivileged youth, aged between 17 to 21, who lack the opportunity and who meet the employer's hiring criteria.

The course is divided in two parts: the JCEF's Workplace Success Programme, an intensive 48-hour course. Unlike the widespread, generic "soft skills" programmes, the Workplace Success programme offers practical, hands-on training in successful business behavior.

Students are guided in overriding principles, such as work ethic and self confidence, but also are given detailed lessons on daily challenges.

The second part of the programme is a vocational training programme delivered by Al Asalah LG Air-Conditioner Academy. 

Over 100 students from underprivileged communities selected by JCEF and the Academy will participate in a three-month programme, followed by job placement, mentoring, and monitoring.

Class size is 25 students, so the training will be delivered in four sessions over one year. The trainers will be from within the industry. - TradeArabia News Service




Tags: Al Asalah LG Air-Conditioner Academy | JCEF | MEPI |

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