Madinat Al Irfan Development Company, a joint venture between leading Omani tourism group Omran and UAE-based Majid Al Futtaim Properties, said it has started the construction of its customer experience centre. 

 

The centre will be the headquarters and sales hub for the joint venture company and will include interactive displays and a covered open-air plaza for project events. It will be completed by Q1 2021. 

 

The Customer Experience Centre is set amongst a range of premium commercial office buildings, central marketplace, healthcare district,  hotel, residential and serviced apartment buildings and a central park forming part of the future central district.

 

This initial phase also includes masterplanned single-family residential neighbourhoods, with school, community recreation centre, masjid, extensive community gardens and bikeways.

 

Chairman Talal Al Rahbi said: "The iconic Customer Experience Centre will be a flagship feature of the sultanate’s largest urban development project. It follows the launch of the initial phase of the mixed-use development, and will be undertaken by the joint venture company within Madinat Al Irfan, on a 550,000-sq-m site."

 

"This represents around 11 per cent of the overall site development which will be rolled out in numerous phases," stated Al Rahbi.

 

The Customer Experience Centre is designed to reflect a modern, forward-thinking architectural approach in line with the project’s vision of sustainability, innovation and community connectivity. Features include an impressive floating roof, which forms the base for a solar farm and will power most of the building, it added. 

 

The roof will cast gentle shadows over the grand open-air plaza, which will be used for corporate and community events. The contemporary minimalist architecture in themes of white are reminiscent of the distinguished historical colours of Muscat, while the transparency of its glass enclosure symbolises the openness of Madinat Al Irfan, and its welcoming invitation to all.

 

Majid Al Futtaim Communities and Deputy Chair of Madinat Al Irfan Development Company Board Hawazen Esber said: "The project will provide a new benchmark in terms of placemaking, creating a vibrant community as well as a showcase for leading-edge design."

 

"The Customer Experience Centre will incorporate balanced land uses, implement timeless urban design, adopt smart city practices and sustainable infrastructures as well as provide the opportunity to discover more about what destination will inspire," stated Esber.

 

"It will have the signature customer experience at its heart, which means that not only will it be visually impressive, but it will be packed with features set to delight and engage visitors of all ages," he added.-TradeArabia News Service