Alfardan Group,  a leading upscale property developer in the region, has announced the launch of the St. Regis Al Mouj Muscat Resort and branded residences, a bespoke luxury destination in the heart of Oman, in collaboration with Marriott International.

An extraordinary escape in the heart of the capital’s seaside, the luxury destination located in Al Mouj Muscat boasts a prime address along 360 m of Muscat’s beachfront, strategically situated next to the Al Mouj Golf Course. It also marks the debut of the iconic St. Regis brand in Oman, said the Qatari developer.

Comprising 271 crafted guestrooms and suites in the resort and 170 branded residences featuring a mix of one- to four-bedroom units and duplexes, the master development is an exemplar of modern luxury living, offering international tourists, families and residents’ world-class facilities and services, it stated.

The exclusive sanctuary immerses tenants and visitors in eloquent living and lifestyle experiences in bustling Muscat, its world-class amenities including the marina, parks, renowned retail brands, health clubs, courtyards and community clubs, it added.

The new development (also known as Alfardan Resort) is Alfardan's third high-profile venture in Oman, following Finaa Alfardan and Alfardan Heights, as the group solidifies its footprint and diversifies its presence in the sultanate’s booming regional hospitality sector.

The St. Regis Al Mouj Muscat Resort was launched at a key event held in the presence of Sayyid Asaad bin Tariq al Said, Oman’s Deputy Prime Minister for International Relations and Cooperation Affairs and Personal Representative of His Majesty the Sultan and other senior officials.

Alfardan Group said through its subsidiaries, the developer's portfolio has followed a strategic and ambitious expansion drive in the region, today counting over 14 hotel, residential and commercial developments in Qatar alone, and a number of large-scale hospitality and real estate projects in the Gulf region and Turkey.

On the flagship project, Group President and CEO Omar Hussain Alfardan said: "We launched the Middle East’s very first St. Regis property out of Doha and most recently announced The St. Regis Marsa Arabia Island, The Pearl- Qatar. This development comes a decade after we introduced St. Regis to Doha and the Middle East."

"This track record of firsts is nothing short of a testament to the synergies and promise we share with the iconic brand to deliver exceptional experiences for our guests," he stated.

Alfardan Group’s launch of this legacy destination in Muscat comes at an opportune time, building on Oman’s unprecedented momentum and untapped potential for its tourism and hospitality sectors ahead of its 49th National Day.

"This growth spurt cements our confidence in this market’s prospects for a prosperous future, owing to the sultanate’s strong cultural heritage, as well as balanced and strategic geopolitical ties with worldwide nations, projecting it as a promising leading regional touristic destination," stated  Alfardan.

Alfardan Group’s The St. Regis Al Mouj Muscat Resort and branded residences, a power partnership for the Qatari and Omani hospitality sectors, is set to further strengthen economic ties and bolster collaboration between both nations, in light of the global interest in the Sultanate’s tourism and hospitality sector.

"An architectural masterpiece seamlessly fusing cultural imprints of decades in Omani history with contemporary design features, to the backdrop of landscaped greenery, The St. Regis Al Mouj Muscat Resort and branded residences is a testament to Alfardan Group’s commitment to superior benchmarks in luxury, quality and service excellence," said the top official.

Future guests and residents will have access to The St. Regis signature superior amenities and exclusive butler service. They will also be privy to bespoke wellbeing experiences, as well as to corporate amenities and facilities, including a host of dining outlets, a VIP lounge, a business centre, a deluxe wellness centre and spa, and a modern health club, he added.

Marriott International President and Managing Director (MEA) Alex Kyriakidis said: "The signing of St. Regis in Oman is a natural progression for the brand’s portfolio, as the brand continues to become one of the most recognised and sought-after luxury hotel brands in the region."

"We are thrilled to be working with Alfardan Group to bring this significant project to Oman, especially to this strategic location in one of the most desired waterfront masterplans in the city of Muscat," he added.

Al Mouj Muscat CEO Nasser bin Masoud Al Sheibani said: "We are very excited to be associated with such a renowned brand as The St. Regis, and proud that Alfardan Group has chosen Al Mouj Muscat as the very first location for this prestigious name in Oman."

"The St. Regis is famous worldwide for setting the highest standards of luxury and sophistication, built on more than a century of heritage and tradition. As Oman’s leading Integrated Tourism Complex, Al Mouj Muscat already delivers a world-class leisure and lifestyle destination for residents and visitors alike," he stated.

"This partnership between Alfardan Group and Al Mouj Muscat will make a significant contribution to the growth of luxury tourism in Oman," he added.-TradeArabia News Service