UAE-based Damac Properties, one of the leading luxury real estate developers, is showcasing its collection of real estate projects before Chinese investors at Haiwaiyoujia Super Festival in capital Beijing.

During the World Real Estate Exhibition Tour, which runs till November 27 across Beijing, Tianjin, Suzhou and Shanghai, Damac will discuss key investment opportunities available in Dubai property sector with a wide range of Chinese and international audience.

At the property expo, the company is showcasing a number of projects including Paramount Tower Hotel & Residences, Trump PRVT, Damac Towers by Paramount Hotels & Resorts and Damac Residenze, amongst others.

On November 26 and on the sidelines of the event, 5i5j will organize a special seminar for Damac in Beijing to highlight the developer’s offerings in Dubai to potential Chinese investors.

Ziad El Chaar, the managing director, said: "The UAE is an important regional partner of China on the Belt and Road Initiative and the strategy was further supplemented with the implementation of the UAE’s new visa free entry for Chinese nationals."

"This strategic move was key to affirming our relationship with China, and is key to boosting the property market in Dubai. The Chinese represent the source of huge investment potential in the Dubai real estate sector with Dh1 billion ($272 million) in property investments in the first quarter of 2016," he noted.

"Through our existing partnership with 5i5j, the third-largest property broker in China, we believe that we’re effectively bringing our pipeline of properties to the Chinese," he added.

With the aim to promote Dubai and highlight the strong business environment Dubai offers to foreign investors, Damac Properties continuously organizes exhibitions and roadshows, sets up exclusive pavilions in popular shopping malls, and conducts sales trips in key international markets.

Damac Properties conducted close to 500 activations – in over 100 cities globally, across three continents - in 2015, and nearly 350 in 2016 so far, stated El Chaar.

"Our activations highlight Dubai as a safe and secure city, a trade hub, a major tourist and investment destination renowned for its world-class infrastructure, ease of doing business and efficient and reliable regulations in which to operate," he added.-TradeArabia News Service