Dubai Properties, a leading real estate developer, has signed up as an exclusive strategic partner for the latest edition of the International Property Show, an annual pioneering event for real estate companies to be held in Dubai, UAE.

A key event for sales and promotion of properties to individual and institutional investors, the IPS will run from March 30 to April 1 at the Dubai World Trade Center.

Dubai Properties will use this platform to launch new projects and carry out direct sales to end-users, investors and to meet potential buyers and investors from the region and beyond, said a senior official.

"We have decided to participate in the show as an exclusive strategic partner as it will enable us to reach out to a global audience of investors and buyers who are looking to buy residential or commercial property in Dubai," remarked Mohammed Al Habbai, the chief officer (Urban Planning and Infrastructure).

"The demand for the properties in the emirate has witnessed a tremendous growth in the last couple of years from both local and international investors and the show will be a unique opportunity to showcase DP’s rich portfolio of unique properties spread across the emirate to them," he noted.

Welcoming the Dubai firm, Dawood Al Shezawi, the CEO of the event organisers Strategic Marketing & Exhibitions, said: "The presence of Dubai Properties’ quality and broad scale real estate portfolios at the show perfectly fits the direct-sales profile of the event and offers end-users and local and international investors an ideal opportunity to explore great properties on offer in UAE."

"With Dubai Properties as our strategic partner, the show also expects to further build the promotion and image of the UAE’s real estate sector on a global scale. The presence of strong international delegations from China and Saudi Arabia along with countries from Southeast Asia and Africa, among others at the show attending the co-located Annual Investment Meeting, will be a perfect opportunity to show and educate investors about the attractiveness of the UAE real estate sector.”

Held in conjunction with the Annual Investment Meeting, the International Property Show will enable Dubai Properties to improve its profitability and enhance its competitive edge.

The special features of the event, including the Dubai Land Department Property Valley, the International Property Show Real Estate Forum and high-profile Networking Events will provide valuable opportunities for the company to reach out to an elite clientele of international investors, giving it an extensive regional and global brand exposure.-TradeArabia News Service