The Saudi British Bank (SABB) has won the best Digital Mobile Banking App award in Saudi Arabia from Global Finance in recognition of the application’s excellence in providing digital banking services.

Naif Al-Abdulkareem, Deputy Managing Director, Retail Banking and Wealth Management at SABB said: “We are proud to receive this award, especially during this time of our historic merger between SABB and Alawwal Bank. This reinforces our ambition to be the best bank in the Kingdom, considering that Digital banking is one of our strategic pillars to support our competitive strength, as well as to improve our customer experience.”

“At a time when the Corona pandemic imposed many challenges and restrictions, we achieved remarkable success in facing these challenges, as we were able to manage our business and deliver our services to our customers perfectly.

“Thanks to our continuous investment into modern technology and digital transformation to manage our business and banking services. We will continue our focus on developing digital banking and creating solutions to ensure that we provide a pioneering banking experience to our customers,” he added.

SABB has recently achieved a significant increase in the number of digital channel users, and has succeeded in migrating a wide range of services from branches to its digital platforms.

The SABB Mobile application has become an integrated and advanced banking solution platform with more than 100 features which meet the needs of 70% of customers who uses the digital channels on a regular basis. These advancement have positively contributed in the increase of digital financial transactions by 50% comparing to the same period last year. – TradeArabia News Service