Dubai Economy has launched a 'Market Dialogue' initiative to broaden its communication with the business community and consumers through advanced technology platform.

The virtual dialogue seeks to identify the most prominent challenges faced by businesses, including those related to COVID-19 and its impact, engage with the various business sectors, and propose innovative solutions that contribute to business continuity.

The initiative comprises a series of webinars, broadcast live on Zoom and the Dubai Economy Instagram page, in cooperation with a media partner for each session. The webinars bring spokespeople and senior executives from Dubai Economy and its agencies in an interactive session on diverse topics related to the current stage of market reopening and its challenges, while also allowing participants to raise questions and have them answered live.

Mariam Al Afridi, Director of Government Communication in Dubai Economy, affirmed that the initiative is part of ensuring constant and effective communication with various business sectors, such as exporters, suppliers, investors, manufacturers, and small and medium enterprises.

"The Dubai Economy communication campaign following COVID-19 included seven languages (Arabic, English, Urdu, Chinese, Hindi, Malayalam, and Farsi) across various channels, including our call centre; smart applications such as Dubai Consumer and EngageDXB, and the @Dubai_DED social media account, as well as print and broadcast media partners to reach out efficiently to the largest section of society and businesses,” Al Afridi said.

Al Afridi stressed that the dialogue series sought to directly interact with business sectors and consumers, listening to them, and responding to them instantly, thus moving a step further towards the Dubai Economy goal of engaging with businesses and addressing their concerns quickly and effectively across innovative, secure and easily accessible platforms.

 Dubai Economy has already concluded three virtual webinars in Arabic and English, all of which focussed mainly on the repercussions of COVID-19. Future webinars will address other topics of interest to the business community as well. The first and second sessions titled 'For Creating a Safer Shopping Experience' discussed COVID-19 precautions applicable to malls and other shopping outlets.

Dubai Economy has invited the business community and consumers to be part of the 'Market Dialogue' webinars that will be announced on social media. Participants can also present their queries and ideas and related to the current state of economic activity on the platform.

 Businesses and consumers can reach out to Dubai Economy across various channels, including customer service centres, the Dubai Consumer app available on Apple, Google, and Huawei online stores, consumerrights.ae website, and the call centre. Dubai Economy has also launched EngageDXB, interactive platform for businesses to communicate with Dubai Economy created in line with the smart city goals of the Dubai Government. – TradeArabia News Service