More than 90 per cent of luxury executives believe that experiential marketing is crucial to their brand’s ability to connect with ultra wealthy clients, not digital marketing, which they see as a vehicle for brand awareness, a report said
The economic, social and political changes across the Middle East, North Africa and Pakistan (Menap) and its marketing challenges will be the focus of an upcoming conference in Dubai.
The Esomar’s Best of Menap 2014 conferen
Grand Hyatt Dubai, a luxury five-star hotel, has appointed Roddy Gordon as its new director of Sales and Marketing and area director of Sales and Marketing for Hyatt Hotels in Dubai.
Gordon is a strategic sales and marketing profe
UAE’s national carrier Etihad Airways has signed a £2 million ($3.3 million) deal with VisitBritain in a bid to boost visitor numbers from the Asia Pacific and Middle East (APME) region.
Under the three-year partnershi
Marketing strategist Jack Trout conducted a full day workshop with top business leaders from across Dubai yesterday (November 4).
The workshop was hosted by Tecom’s Media Cluster which includes Dubai Media City, Dubai Studio
Dubai Business Women Council (DBWC) hosted a seminar to help businesses drive success in today’s digitised world recently.
The seminar, under the theme ‘Power of Digital Marketing,’ held during its monthly Networ
The Digital Strategy Forum, being organised as part of the upcoming Gitex Technology Week, will provide a roadmap on how best to exploit revenue opportunities opened up by the digital revolution.
Huge appetites for connectivity an
MMD, the company that markets and sells Philips LCD monitors and AOC’s range of products, has appointed Vineeth Sebastian as the new regional sales director for Middle East and Africa (MEA) region.
In his new role Sebastian
US-based car rental company Hertz has appointed Discover the World Marketing as its new general sales agent (GSA) in Saudi Arabia and Bahrain, to grow outbound car rentals.
Discover the World, which has existing GSA partnerships w