Friday 2 December 2016
 
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Mobile advertising

Mobile ad spend seen topping $99bn in 2017

Companies around the world are expected to spend $99.3 billion on mobile Internet advertising in 2017, or 2 per cent more than the amount it expects to be spent on ads seen on web pages on desktop computers. Businesses are set to

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Mobile ad spend to exceed desktop in 2017

Businesses are set to spend more on mobile Internet advertising than for ads seen via desktop computers for the first time in 2017, forecaster ZenithOptimedia said on Monday, a year earlier than it had previously predicted. Zenith

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Wego launches native mobile advertising solutions

Wego.com, a leading travel search site in the Asia Pacific and Middle East, has announced the launch of Native Advertising Solutions for mobile. “With the continued success and popularity of Wego’s travel app across mu

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Facebook Q4 earnings up 49pc on mobile ads

Facebook posted a fourth-quarter revenue of $3.85 billion up 49 per cent from $2.59 billion in the year-ago period, as mobile advertising growth helped the world's largest Internet social network beat Wall Street's targets for earnings a

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Digital ad spend ‘will grow at 35pc in Mideast’

Digital advertising spend will grow at CAGR of 35 per cent in Middle East to reach 10 per cent of the total advertising spend by 2015 while mobile advertising gets split into tablet and smartphone categories, a report said. A reco

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Etisalat launches mobile advertising in UAE

Etisalat, top telecom operator in the UAE, and Alcatel-Lucent, a leading global communications company, have launched the UAE’s first permission and preference-based mobile advertising services. The opt-in mobile advertising service provid

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Etisalat launches mobile advertising

Etisalat and Paris-based Alcatel-Lucent have joined together in a strategic partnership to launch the first permission-based mobile advertising service in the UAE. Etisalat’s customers in the UAE will be able to opt-in to receive ads and o

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Etisalat launches mobile advertising

Etisalat and Paris-based Alcatel-Lucent have joined together in a strategic partnership to launch the first permission-based mobile advertising service in the UAE. Etisalat’s customers in the UAE will be able to opt-in to receive ads and o

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Alcatel-Lucent launches new mobile ad platform

Telecoms gear maker Alcatel-Lucent unveiled on Tuesday a new mobile advertising platform to compete with Google, Apple and Orange in an industry which is seen as on the cusp of taking off. Alcatel, which like all equipment vendors is looki

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Batelco, Velti team up for mobile marketing

Batelco, Bahrain’s leading telecom services provider, has teamed up with UK-based Velti, a global leader in mobile marketing, to manage Batelco’s future mobile advertising strategies and campaigns. “Batelco is delighted to announce the sig

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