Friday 29 August 2014
 
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Mobile advertising

Digital ad spend ‘will grow at 35pc in Mideast’

Digital advertising spend will grow at CAGR of 35 per cent in Middle East to reach 10 per cent of the total advertising spend by 2015 while mobile advertising gets split into tablet and smartphone categories, a report said. A reco

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Etisalat launches mobile advertising in UAE

Etisalat, top telecom operator in the UAE, and Alcatel-Lucent, a leading global communications company, have launched the UAE’s first permission and preference-based mobile advertising services. The opt-in mobile advertising service provid

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Etisalat launches mobile advertising

Etisalat and Paris-based Alcatel-Lucent have joined together in a strategic partnership to launch the first permission-based mobile advertising service in the UAE. Etisalat’s customers in the UAE will be able to opt-in to receive ads and o

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Etisalat launches mobile advertising

Etisalat and Paris-based Alcatel-Lucent have joined together in a strategic partnership to launch the first permission-based mobile advertising service in the UAE. Etisalat’s customers in the UAE will be able to opt-in to receive ads and o

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Alcatel-Lucent launches new mobile ad platform

Telecoms gear maker Alcatel-Lucent unveiled on Tuesday a new mobile advertising platform to compete with Google, Apple and Orange in an industry which is seen as on the cusp of taking off. Alcatel, which like all equipment vendors is looki

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Batelco, Velti team up for mobile marketing

Batelco, Bahrain’s leading telecom services provider, has teamed up with UK-based Velti, a global leader in mobile marketing, to manage Batelco’s future mobile advertising strategies and campaigns. “Batelco is delighted to announce the sig

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Batelco selects Velti technology

Velti, a global leader in mobile marketing and advertising services, has announced a deal to provide its Mobile Marketing Platform (MMP) to manage Batelco's future mobile advertising strategies. Mobile advertising campaigns powered by

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