Wednesday 23 April 2014
 
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In green car race, Toyota adds muscle with fuel-cell launch

In 1997, Toyota caught its competitors by surprise with the revolutionary Prius, the first commercially successful gasoline-electric hybrid car. Now, the Japanese firm is trying to do the same with a technology that seems straight out of science fiction. Toyota Motor Corp will ne

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Experiential marketing ‘crucial for luxury brands’

More than 90 per cent of luxury executives believe that experiential marketing is crucial to their brand’s ability to connect with ultra wealthy clients, not digital marketing, which they see as a vehicle for brand awareness, a report said. Nearly 84 per cent polled in a re

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Zain Saudi to break even within five years

Zain Saudi, Saudi Arabia's third biggest telecoms operator, will buy fixed line capacity from its competitors to expand its service offering in the kingdom and aims to break even in less than five years, it said on Wednesday. The firm, which began operations in 2008, claimed

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A comparison of Americans’ weird habits

America is facing its biggest threat to its existence. Not terrorism or the threat of weapons of mass destruction, but from mobile phones.   A survey published by Statista last February revealed that more Americans would rather live without sex than without thei

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Growth optimism high despite rise in rates

Investor confidence in global economic growth remains high even as expectations of higher short-term rates increase, a report said. The number of investors believing the global economy will grow over the next 12 months was steady at a bullish net 62 per cent, unchanged from March

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