The Hospitality Sales and Marketing Association International – Middle East (HSMAI ME) will gather prominent industry leaders at the 6th ROC Middle East Commercial Strategy Conference to be held at the Conrad Dubai Hotel from November 28-29, 2023.

With the finest leading industry leaders under one roof, this year’s conference aims to take the Middle East hospitality sector to the next level, said a statement.

The event, which is being organised in partnership with Atomize, Fornova, AlMosafer, IDeaS, FLYR for Hospitality, and more than 20 other sponsors, will provide participants a chance to expand their network by connecting with trailblazers and peers, and gain insights from seasoned professionals and learn about the latest trends and strategies.

"The 6th annual ROC Middle East Commercial Strategy Conference is a unique gathering of industry pioneers, where competitors unite to shape the future and elevate their skills. It's the pulse of innovation in the hotel industry, bringing together all the commercial thought leaders from sales, marketing, revenue management, distribution, hotel brands, and owner groups here in the region to share current and future trends,” said Mona Faraj, Managing Director of the Middle East chapter of HSMAI.

“The conference will feature a range of topics, discussions, and best practices, led by world-class regional and international experts,"

Robert A Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI), said: “This year’s ROC Middle East Commercial Strategy Conference is a catalyst for innovation and collaboration in the hospitality industry with global standards in mind. Here, we break down competitive barriers and come together as a community, committed to setting new standards of excellence and driving the future of hospitality forward.”

"We at Atomize are honoured to be the Platinum Sponsor and delighted to support this pivotal event. ROC Middle East Commercial Strategy Conference serves as a crucial platform for industry leaders to come together and discuss innovative strategies for the future. It aligns perfectly with Atomize's mission to empower hotels through intelligent revenue management solutions. We look forward to engaging in meaningful dialogues that will undoubtedly drive the Middle East hospitality sector to new heights," said Alexander Edstrom of Atomize.

The ROC Star Awards Ceremony will be recognising top talent who’ve made a difference in the hotel industry. – TradeArabia News Service