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Orange County eyes Middle East tourist market

CALIFORNIA, June 24, 2018

Orange County, California is targeting the Middle East tourist market with the launch of its latest lifestyle tourism campaign centred around the celebration of Classic and Vintage Cars and exciting shopping experiences.

Titled ‘The OClassic’, the holiday packages - launched by Orange County Visitors Association (OCVA) California - include features such as one day Classic or Vintage Car hire, complimentary entry into one of the Orange County's (OC’s) many Classic and Vintage Car fairs, and complimentary VIP shopping experiences and exclusive discounts worth over $2,000 at the OC’s leading retail destinations of Fashion Island, Irvine Spectrum and South Coast Plaza.

The OClassic packages are offered in combination with a number of the OC’s leading hotels and resorts including: Balboa Bay Resort, Costa Mesa Marriott, Double Tree Irvine Spectrum, Hyatt Regency Huntington Beach, Island Hotel, Montage Laguna Beach, Monarch Beach Resort, Newport Beach Marriott Bayview, Newport Beach Marriott Hotel and The Ritz Carlton Laguna Niguel.

Ed Fuller, CEO and chairman of OCVA California, said: “Relaxed luxury lifestyle is at the heart of Orange County California’s leisure offering. With our stunning Pacific Coast creating a picturesque backdrop for coastline drives we have also become a hub for classic and vintage car enthusiasts which regularly meet for fairs, family entertainment and a great day out. By partnering with the Middle East’s leading travel agencies we have combined these lifestyle elements along with our world-class shopping experiences, to create easy to book holiday packages that we believe resonate with Middle East visitors. We hope that through the OClassic travel packages visitors from the Middle East can join us in celebrating our mutual fondness for classic cars, shopping and family entertainment.”  

The OClassic holiday packages are available in conjunction with the following Classic & Vintage Car Fairs:

Anaheim – Spocom Super Show (July 14)
Spocom is the USA’s largest automotive consumer exhibit and show with each event featuring over 75 of the industry’s top brands, media, and event promoters, as well as over 350 of America’s top show cars competing for the most prestigious car show trophy in the country.

Anaheim – Orange County International Auto Show (October 4 to 7)
The Orange County International Auto Show is an international exhibition of automobiles in Anaheim. With over 600 of the newest cars, trucks, and SUVs all in one place, more than 100 'Vehicles to Drive' and a collection of high-end exotic vehicles, the show is one of the biggest and well renowned car shows in California. The show is also the best place to learn about the latest automobile tech in model vehicles.

Costa Mesa – Cruisin’ for a Cure (September 22)
Cruisin’ for a Cure is the world’s largest one-day charity car show with over 3,500 vehicles on display and over 200 vendors and exhibitors. Visitors can cruise through the OC Fair & Event Center for 1.5 miles and/or park and just display their vehicles. All proceeds from the show go directly to prostate cancer research centers to find a cure. The event also provides a free PSA testing area, which over the past several years has resulted in over 10,000 men being tested at the show and hundreds of lives being saved.

Laguna Beach – The Annual Laguna Beach Classic Car Show (October 7)
Join hundreds of classic car enthusiasts at this annual invitational event, designed to attract the finest examples in various categories which are a part of this classic car show. Set in a casual, relaxed atmosphere, there is something for everyone including an outstanding collection of some of the finest classic cars, both imported and domestic, that bring to life the history, engineering marvels, ingenuity and art form of automobiles. After enjoying the hospitality of the festival grounds, shopping, dining and a walk on the beach are just steps away in the relaxed atmosphere of the seaside village.

The OClassic packages are available through travel agents located within the Gulf Countries. - TradeArabia News Service

Tags: market | Orange | tourist | Middle | East | county |

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