A leading master developer has identified the next hotspot for tourism and luxury living in the region.

Barwa Al Khor, a subsidiary of Barwa Real Estate, has recognised the potential of the Al Khor area in Qatar as a tourism hub.

Urjuan project in the area was officially launched by Qatar prime minister Hamad bin Jassim bin Jabr Al Thani to be a residential community project, which reflects a modem city that preserves the heritage of Al Khor.

The massive infrastructural developments and the booming expatriate population have made the area an ideal location for more world-class real estate projects.

The project, which will rise within one of Qatar's freehold areas, is being constructed to provide a unique environment where residents from a diverse range of global cultures may thrive.

Situated at the north of Al Khor, along the shore of Al Khor Bay on Qatar's east coast, Urjuan is set to become a self-sustained community in close proximity to the proposed Bahrain-Qatar causeway.

Designed to offer more than 24,500 housing units, the project will consist of a beachfront luxury hotel and resort, well-appointed apartments, and townhouses and villas.

'The challenge for us is to build a cosmopolitan area - one which the Qatari nation can be proud of, and with the unhindered progress of the project, we believe that we are on track to achieve our goal,' said Barwa Al Khor chief executive officer Youssef Ahmed Al Hammadi.

'The growing popularity of the Al Khor area with its natural bay as a thriving destination for first-class residential properties gives us an outstanding opportunity to cater to the growing demand among Qatari nationals as well as expatriate residents.

'With sales now open for the massive project, we are very optimistic of the prospects within this massive real estate venture, which focuses not only on providing modern luxury facilities to tenants but also on underlining the rich cultural heritage and natural beauty of Al Khor.'-TradeArabia News Service