LG has entered into a strategic alliance with chipmaker Intel to adopt and jointly promote the Intel wireless display (WiDi) technology for enhancing the content accessibility in its Cinema 3D Smart TVs.

As per the deal, Intel WiDi will be embedded into next year’s LG Cinema 3D Smart TVs, making the company the first in the TV industry to feature Intel WiDi technology.

Intel WiDi is a wireless connectivity inter-face which allows for instant, high-definition viewing of content stored in notebooks and other external mobile devices on large screen TVs, projectors or monitors.

“Through this strategic alliance, Cinema 3D Smart TV users will be able to access a wider variety of content in a more convenient manner,” said Seog-ho Ro, senior vice president of LG Home Entertainment Company’s TV business unit.

“Intel WiDi will be one of several features that will enhance the user convenience of our Cinema 3D Smart TVs, further differentiating our products from the competition,” he remarked.

Hee-Sung Lee, country manager of Intel Korea said the company is planning to expand its WiDi technology to various devices to provide consumers the seamless, smarter usage experience.

“Through this collaboration with LG Electronics, Cinema 3D Smart TV users could also benefit from Intel? WiDi without the need to purchase an ex-ternal adapter,” he added.

Intel WiDi not only enables sharing of stored content, it also transfers onto Cinema 3D Smart TVs, projectors and monitors a spectrum of online contents – such as YouTube videos and streaming TV shows from broadcast websites – that are accessible through notebooks and other mobile devices.

Users can view such contents through the expansive and immersive high-definition Cinema 3D display, said Sung Lee.

Like wired connectivity standards, such as HDMI and USB cables, Intel WiDi does not require an active wireless internet or WiFi connection to transfer content between external mobile devices and Cinema 3D Smart TVs.

Intel WiDi establishes a direct connection between the WiFi chips embedded in the external mobile devices and the Smart TVs, he added.

LG and Intel would undertake co-marketing activities and Intel WiDi-enabled LG Cinema 3D products will be on display at the Consumer Electronics Show (CES) next month in Las Vegas.-TradeArabia News Service