Google, for the fourth consecutive year, is the world's most attractive employer for career seekers, according to a survey.

 

The global talent attraction index titled "The World's Most Attractive Employers 2012" by Universum is based on the preferences of over 144,000 career seekers, with a business or engineering background from the world´s 12 greatest economies, said a statement.

 

The index, split in the business category - preferences from business career seekers - and engineering category - preferences from engineering career seekers - reveals the current level of attractiveness that companies have as employers - and therefore their potential to lead the world of tomorrow. 

 

In the business category, KPMG keeps the second place after Google and Procter & Gamble is now on the third position. 

 

"The Google fever is still hot! Students are attracted by Google´s relaxed and creative work environment, international atmosphere and innovative products. Google offers great benefits and opportunities that are hard for other companies to match." says Petter Nylander, Universum's CEO. 

 

Also in the engineering category, Google takes the first position for the fourth consecutive year and is followed by IBM and Microsoft. 

 

"The giants in the software industry are seen as great places for the launch of an engineering or IT career. They offer training, networking and future career possibilities. Moreover, they are global. Generation Y is used to interact with friends and like-minded from all over the world on social networks every day. They have an international perspective and want to have possibilities to go abroad in their working life," adds Nylander. 

 

"Studies have shown that companies that only rely on a strong consumer brand to capture talent have twice the cost for talent attraction compared to companies with a strong employer brand. To counter problems in securing an adequate talent pipeline it is necessary to have a talent attraction and employer branding strategy," advised Nylander. 

 

The top 10 companies in the Business category are: 1. Google; 2. KPMG; 3. Procter & Gamble; 4. Microsoft; 5. Deloitte; 6. Ernst & Young; 7. PwC; 8. J P Morgan; 9. The Coca-Cola Company; and 10. Goldman Sachs

 

World's top 10 company's in the Engineering category are: 1. Google; 2. IBM; 3. Microsoft; 4. BMW; 5. Intel; 6. General Electric; 7. Siemens; 8. Apple; 9. Sony; and 10. Procter & Gamble. - TradeArabia News Service