The 27th edition of Beautyworld Middle East will take place at the Dubai World Trade Centre (DWTC) from October 30 to November 1, 2023, championing the influence and opportunity for the business of beauty in the Middle East.

The region’s largest international trade fair for beauty, hair, fragrance and wellbeing is one of the most influential and visited trade shows in the world, playing a pivotal role in the growth and development of the industry.

It will bring together a global beauty community of over 50,000 industry attendees for a dynamic exchange of ideas, innovation, and collaboration.

With the MEA’s beauty and personal care market projected to reach $47 billion by McKinsey & Company, the region is attracting interest from key industry players around the world.

Capitalising on the success of the previous year's edition, Beautyworld Middle East 2023 will be the industry’s chosen platform for connection, inspiration and global trade under this year’s theme “Uncover Beauty. Maximise Opportunity.”

With last year’s Beautyworld Middle East the most successful and best-attended edition in the event’s long 26-year history, spread across 15 halls, this year’s event is bigger and bolder than ever, growing 20% in size and expected to welcome over 1,600 exhibitors from around 60 countries, across various sectors including supply chain and services, fragrance, cosmetics and skincare, beauty tech, personal care and hygiene, hair, nails and salon supplies and clean + Conscious.

Some highlights of what to expect at Beautyworld Middle East 2023 include:

A diverse showcase of products and solutions from beauty tech, cosmetics and skincare, fragrance, personal care and hygiene, hair, nails and salon supplies, supply chain and brand new sectors, Prestige Pack; focusing on premium packaging innovation and the newly evolved Clean + Conscious sector.

Taking a more holistic approach to the shift in values of today’s consumers, Beautyworld Middle East has evolved its Natural & Organic segment of the show with the launch of Clean + Conscious, the new home for brands committed to making a difference to both people and the planet.

Front Row by Nazih Group is a crowd favourite stage that captures the spirit of Beautyworld Middle East. Featuring educational talks, demonstrations, and expert panels across the three-day show, attendees can enjoy an engaging and entertaining avant-garde setup showcasing the latest in hair, make-up, nails, and more.

Fifteen of the top international fragrance houses will create their interpretation of a signature scent that captures the essence of the region’s largest international trade show.

‘Quintessence – the art of perfume' is the exclusive platform at Beautyworld Middle East devoted to niche fragrance. Some of the world’s most unique brands and creators will showcase their creations in this bespoke and luxurious environment.

The ‘Next in Beauty Conference’ offers an array of sessions that encompass market intelligence, emerging trends and revolutionary technologies reshaping the regional and global beauty sector. Listen to the many panel sessions that will discuss fresh viewpoints, new insights and advanced business strategies on a range of topics including innovation, market trends and the business landscape in the Middle East. -  TradeArabia News Service