The produce is now stocked in over 80 supermarket locations at retailers such as Tamimi, AlRaya, and Carrefour.

 

Red Sea Farms has launched its back-to-school campaign which includes offers on all its  sustainably grown produce – snack tomatoes, uniquely sweet snack peppers and snack cucumbers – to help promote healthy, organic eating habits in line with Vision 2030. 

 

Healthy and balanced

The campaign’s goals are aligned with the wider Vision 2030, which promotes a healthy and balanced lifestyle. Earlier this year, Saudi Arabia implemented a Healthy Food Promotion national programme, which includes several initiatives to enhance the eating habits and wellbeing of the Saudi population. 

 

As part of the campaign, Red Sea Farms has reduced the price of its products by over 30% to encourage healthy eating and well-being amongst back to school consumers. 

 

Simon Roopchand, Red Sea Farms’ Middle East CEO and Global COO, said: “We are dedicated to being aligned with Vision 2030 and continue our mission to sustainably grow premium quality produce in the harsh environment of Saudi Arabia. 

 

“We are also extremely grateful to our partners, and their focus on stocking healthy produce and  Saudi Made brands.”

 

Farming in harsh environments

Bobby Rajedran, General Manager Tamimi Markets commented: “Tamimi Markets is very proud of Red Sea Farms' amazing story. We have been with them since their beginning at King Abdullah University of Science & Technology, and continue to applaud their many innovations and quality Saudi products. For a healthy and delicious Back-to-School treat, look for Red Sea Farms products in Tamimi Market’s Fresh Produce departments nationally.”

 

Red Sea Farms’ technology enables farming in very harsh environments, by using primarily salt water and sunlight. The tech reduces food insecurity, carbon use in the food sector and overall freshwater consumption. Red Sea Farms’ technology saves 300 litres of freshwater per kilogram of produce grown in hot climates, an approach effective in areas where water is sparsely available and arable land is scarce. 

 

Red Sea Farms’ technology enables farming in very harsh environments, by using primarily salt water and sunlight. The tech reduces food insecurity, carbon use in the food sector and overall freshwater consumption. Red Sea Farms’ technology saves 300 litres of freshwater per kilogram of produce grown in hot climates, an approach effective in areas where water is sparsely available and arable land is scarce.-- TradeArabia News Service