The soft launch of "Lamsa", an app that targets young Arabic speaking children, was held recently by Ertiqa, a leading company in the field of mobile services, digital media and mobile applications.

"Lamsa" is the first of its kind "kids world" app addressing the needs of Arabic speaking children through entertainment, educational and interactivity.

The app targets young kids in general, especially those between 1and 3 years (toddlers) and those between 4 and 6 years (preschoolers).

The official launch of the Lamsa app will include a collection of modern and traditional stories that are distinguished for having a large degree of interactivity and animation. In addition, Lamsa will also avail a wide range of entertainment content including coloring, rhymes, and games.

Lamsa will also allow content developers such as artists, designers, writers, developers and others to avail their creativity via Lamsa. It will also allow the kids themselves to participate in enriching Lamsa's content either as individuals or as groups through early educational institutions such as kindergartens and nurseries, said a statement.

Lamsa aims to ignite social initiatives under the name of "Touch of Hope", which aims at providing equal entertainment through printed stories for less fortunate Arab children including refugee children, it said.

Lamsa is a free application that users of the different platforms (iPhone, iPad, Android, and Internet browsers) can download/use. The app also includes a free story titled "The Zoo," which is considered the first story from a series of free, rich stories that will continuously be provided through Lamsa. - TradeArabia News Service