Travel, Tourism & Hospitality

Visit Oman, Civitatis launch digital campaign on Omani experiences

Oman’s national travel operator – Visit Oman and Civitatis have launched a dynamic digital campaign during its participation at Fitur 2025 in Madrid, Spain, in a move to inspire Spanish travellers to explore the sultanate. 
 
As part of an ongoing partnership, this collaboration empowers travellers worldwide to seamlessly discover and book an array of Omani tours and attractions directly through the user-friendly Civitatis platform. 
 
Recognised as a B2B2C marketplace with over 90,000 activities worldwide in Spanish and a leader in excursions and guided tours, Civitatis now features nearly 50 unique experiences from local tourism providers in Oman. Carefully curated to appeal to a global audience, with a focus on the European market and travellers from Spain, this complements and aligns with the Ministry of Heritage and Tourism's strategic efforts to promote Oman in key source markets.
 
"Visit Oman's collaboration with Civitatis represents a significant step forward in fulfilling our commitment to showcasing the entire travel supply chain of Oman to a global audience and driving inbound tourism to the Sultanate of Oman through joint campaigns and bookable experiences," said Shabib Al Maamari, Managing Director at Visit Oman. 
 
"By digitally distributing these unique experiences from local tourism providers on a global stage, we not only achieve awareness of unexplored experiences across the country, but also drive direct bookings and contribute to the growth of the tourism sector. Visit Oman serves as a vital bridge, connecting global demand – from travel trade partners and discerning travellers worldwide – with the exceptional offerings of our diverse supply of tourism providers."
 
"We are pleased to expand our partnership with Visit Oman and make it easier for travellers to explore this fascinating country," said Enrique Espinel, Chief Operating Officer at Civitatis. "By adding nearly 50 unique and culturally rich Omani experiences to our platform, we are providing travellers with more options to discover authentic adventures. This collaboration aligns with our mission to connect travellers with exceptional travel experiences worldwide, and we believe Oman has the potential to become a popular destination for our users."
 
The campaign highlights a variety of experiences, including: Stargazing in the mountains of Jabal Akhdar, exploring the historic Bukha Fort in Musandam, overnight desert camping in the Empty Quarter, thrilling hot air balloon rides over the A'Sharqiyah Sands, and many more memorable experiences that complete a unique travel itinerary in Oman. These carefully curated experiences showcase the diverse beauty and cultural richness of Oman, from its dramatic mountains and desert landscapes to its ancient forts and vibrant cities.
 
Visit Oman provides a wealth of curated content and storytelling resources, inspiring visitors to explore Oman's limitless potential. With a treasure trove of untapped travel offerings, Visit Oman empowers local businesses and SMEs by enabling live bookings and instant confirmations. This makes it easier for travellers and international travel agents to find the right experiences, and for local suppliers to market their offerings in source markets on a global scale. 
 
Committed to the National Tourism Strategy 2040, Visit Oman is dedicated to promoting Oman’s tourism industry, supported by the Ministry of Heritage and Tourism, showcasing its unique beauty and authenticity to the world. We make travel easier with a digitised booking process, one seamless booking at a time.  -TradeArabia News Service

Travel, Tourism & Hospitality

AquaChemie opens advanced chemical facility in Kezad

Khalifa Economic Zones Abu Dhabi (Kezad Group), one of the largest operators of integrated and purpose-built economic zones in the region, today (February 12) announced the opening of AquaChemie Global Chemicals' new facility within its integrated economic ecosystem. 
 
A UAE-based chemical manufacturing group, AquaChemie said its 25,800-sqm facility in Kezad Area A (Kezad Al Ma’mourah) is equipped with state-of-the-art infrastructure built to adhere to global safety and environmental standards.  
 
This milestone development strengthens the UAE’s local manufacturing capabilities and aligns with the nation’s “Make it in the Emirates” programme, said Kezad in a statement.
 
AquaChemie, which has invested AED90 million ($24 million) in the facility, will utilise the site to manufacture, store, and blend, drumming  a diverse range of industrial chemicals in liquid and solids shape, primarily serving Adnoc and other major clients. 
 
This development enhances supply chain resilience, reduces reliance on imports, and supports sustainable industrial practices in the region, it stated.
 
Mansoor Al Marar, VP - Industrial Business Development, Kezad Group, said: "The opening of AquaChemie’s facility highlights Kezad Group’s commitment to providing world-class infrastructure and a thriving ecosystem that fosters innovation, operational efficiency, and sustainable growth."
 
"By supporting projects like AquaChemie, KEZAD continues to play a critical role in advancing the UAE’s industrial diversification goals and driving regional economic competitiveness," he noted.
 
Anand Kumar, the Managing Director of AquaChemie, said: "Our facility at Kezad represents a significant milestone in AquaChemie’s strategic growth. Kezad’s robust infrastructure, strategic connectivity, and business-friendly environment provide us with the tools to deliver high-quality chemical solutions, meet the needs of our clients, and contribute meaningfully to the UAE’s industrial ambitions."
 
Through its strategic location, Kezad provides AquaChemie with direct access to its multimodal logistics network, including proximity to Khalifa Port, ensuring seamless regional and global connectivity, stated Kumar. 
 
"Kezad continues to attract leading industrial players with its competitive ecosystem, world-class infrastructure, and tailored solutions, positioning it as a preferred destination for global investors," he added.-TradeArabia News Service

Travel, Tourism & Hospitality

PIF named title sponsor for Saudi ladies golf tournament

Golf Saudi has announced that PIF is the new title partner of the renamed PIF Saudi Ladies International, a partnership which also sees the prize money for the tournament equaling with the men’s contest, underlining PIF’s commitment to inclusion in sport.
 
The PIF Saudi Ladies International returns from February 13 to 15 at Riyadh Golf Club and will also see a new format with tour professionals taking part in both an individual and team competition.
 
The partnership between PIF and Golf Saudi is designed to have a transformative impact on the sport, promote inclusivity and equality within golf, and foster greater engagement among Saudi Arabia’s people and visitors alike. This includes providing opportunities for all Saudi nationals to participate in the game of golf, creating gateways for aspiring professionals in the Middle East to enter the professional game, and launching golf tourism initiatives such as the development of quality golf facilities at scale across the country.
 
The PIF Saudi Ladies International will feature a field of 112 elite competitors, including world number three ranked Ruoning Yin, nine ranked Charley Hull and defending tournament champion Patty Tavatanakit, with the prize purse at $5 million – the largest purse for any women’s professional golf tournament outside majors and a few select LGPA events.
 
Driven by PIF’s partnership, the tournament’s purse intentionally matches that of Golf Saudi’s equivalent men’s tournament, the PIF Saudi International presented by SoftBank, which is played on the Asian Tour. This investment reflects PIF and Golf Saudi’s commitment to driving inclusivity and opportunity within golf for all ages, genders, and demographics. - TradeArabia News Service