Building on its expertise in luxury travel, Druk Asia, a leader in Bhutan’s bespoke travel market, has launched MICE Bhutan, a new division dedicated to bespoke event planning for business-leisure travellers to Bhutan.
The move comes on the heels of Druk Asia being awarded the ‘Best Luxury Travel Specialist in Bhutan’ by Luxury Lifestyle Awards, a prestigious global award programme recognising the finest luxury goods and services worldwide.
As the official Singapore representative of Royal Bhutan Airlines (Drukair) and tour operator in Bhutan, Druk Asia handles every detail from ticketing and visa applications to the creation of personalised itineraries, ensuring a stress-free and enriching experience for discerning clients in search of the extraordinary.
MICE Bhutan offers tailored event solutions for corporate groups and business meetings, seamlessly blending luxurious retreats, team-building experiences, and cultural exploration for learning journeys. Clients will enjoy highly personalised itineraries, enhanced by thoughtful touches like customised mementos, chef’s table dining experiences, and private cultural performances. With sustainability at its core, Druk Asia ensures every event is eco-conscious, creating memorable and meaningful moments for participants.
To attract more MICE (Meetings, Incentives, Conferences, and Exhibitions) events to Bhutan, the Department of Tourism offers a Sustainable Development Fee (SDF) waiver of up to five nights for MICE participants, which applies to all visitors entering Bhutan. For any additional nights beyond the waiver, participants will be required to pay the SDF fee of $100 per night. This initiative allows attendees to extend their stay and explore the beauty of Bhutan, while also contributing to the country's sustainable tourism efforts.
“We believe that true luxury lies in extraordinary moments that stay with you and in discovering the soul of a place. Each travel itinerary is crafted with intention, weaving together Bhutan’s breathtaking landscapes and its profound spirituality, creating a true sense of belonging in a place that feels like home, yet unlike anywhere else. The deep relationships Druk Asia has fostered over the years with local communities, artisans, and influential voices in Bhutan enable us to craft exclusive and authentic experiences. These connections grant us unparalleled access to the country’s hidden gems, ensuring that every event, meeting, and journey is enriched by the wisdom, hospitality, and unique perspectives of the Bhutanese. By nurturing these meaningful relationships, we create profound and impactful experiences that resonate long after the journey ends,” said Joni Herison, Managing Director, Druk Asia and MICE Bhutan.
Experience Bhutan’s finest
Founded in 2009, Druk Asia has established itself as the premier provider of tailored journeys that unveil the enchanting allure of one of the world’s most spiritual and unspoiled destinations.
Whether exploring ancient monasteries, trekking through untouched forests, or indulging in holistic wellness, travellers can trust Druk Asia to deliver transformative experiences that leave lasting impressions, it said.
With a mission to offer transformative travel experiences, Druk Asia has welcomed over 18,000 travellers globally, championing sustainable tourism, cultural preservation, and community impact through strategic partnerships and its C.A.T.A.L.Y.S.T framework. To further deepen travellers’ appreciation of Bhutan, the company has also published Bhutan Travelog, a pictorial travel guide designed as both an inspirational and practical resource for exploring the country. A portion of the book’s proceeds supports local charitable initiatives, reinforcing Druk Asia’s commitment to uplifting Bhutanese communities and promoting positive social impact.
Druk Asia continues to redefine luxury travel, offering bespoke itineraries such as private helicopter tours, sketch tours, motorcycle tours or guided treks through the country’s serene wilderness, and a travel specialist to accompany guests ensuring their utmost comfort, privacy, and exclusivity, said a statement. - TradeArabia News Service
