As wellness continues to take centre stage in today’s world, the consistency and quality of sleep are becoming increasingly important in balancing the demands of fast-paced environments often associated with urban lifestyles in the GCC.
To uncover more specific insights, Four Seasons recently commissioned a region-wide YouGov survey to explore sleep patterns and behaviours among GCC residents.
The findings offer valuable insights, guiding Four Seasons in exploring how best to enhance offerings that prioritise quality rest for GCC guests, both within the region and across its global properties.
THE STATE OF SLEEP IN THE GCC
The survey of 2,727 respondents reveals core insights into the region's sleep habits:
Quantity of Sleep: While 51 per cent of respondents report sleeping six to eight hours per night, only 19 per cent achieve the recommended eight or more hours per night and 24 per cent consistently sleeping less than six hours per night.
Sleep’s Importance: 62 per cent of GCC respondents consider sleep “very important” to their overall wellbeing, with women (67 per cent) prioritising it more than men (59 per cent). Married individuals with children (65 per cent) place higher importance on sleep than singles (55 per cent).
Symptoms of Sleep Deprivation: Fatigue (58 per cent), headaches (56 per cent), and low energy (52 per cent) are widespread among those experiencing insufficient rest. Notably, 65 per cent of respondents aged 45 and above report feeling fatigued, compared to an overall average of 48 per cent.
Regional Variations: Sleep patterns differ across the GCC, with respondents in Bahrain reporting the highest average sleep duration (56 per cent getting 6-8 hours) compared to lower averages in KSA and Kuwait (48 per cent).
A HOME AWAY FROM HOME
Understanding what makes a perfect night’s sleep allows hotels to fine-tune their offerings and provide a truly restful escape that feels just like home - or better. Here are some factors to consider:
Key Amenities: In terms of important hotel amenities, GCC respondents cited high-quality mattresses and pillows (62 per cent), temperature control (61 per cent), soundproofing (53 per cent) and blackout curtains (51 per cent) as the most important contributors for a good night’s sleep at a hotel.
Gendered Experiences: Men (53 per cent) report better sleep quality in hotels compared to women (51 per cent).
THE ROLE OF SLEEPCATIONS IN THE HOSPITALITY INDUSTRY
The survey reveals a growing awareness of quality sleep as a cornerstone of overall wellness. High-level professionals and travellers are increasingly seeking “sleepcations,” short stays designed to optimise rest and rejuvenation. Four Seasons properties are uniquely positioned to meet this demand by addressing common sleep barriers with offerings that include:
Signature Four Seasons Mattresses: Four Seasons beds are designed for maximum comfort, with three customisable mattress toppers available to every guest, including Signature, Plush, or Firm.
Luxurious Linens and Robes: High-thread-count sheets and plush robes enhance comfort, making bedtime feel indulgent and restorative.
Enhanced Sleep Environments: Incorporating double-walled windows for soundproofing, in-room temperature controls, and blackout shades.
Targeted Offerings: Recognising that women and families with children value sleep highly, properties can introduce gender-specific amenities and family-friendly packages to ensure restful stays for these demographics.
SLEEP AT FOUR SEASONS
To further elevate sleep quality, Four Seasons provides a selection of sleep-focused experiences at select properties, allowing guests to discover personalised approaches that align with their wellness needs:
Sleeping Ritual at Four Seasons Resort Dubai at Jumeirah Beach: The Pearl Spa offers a Sleeping Ritual comprising a relaxing tea ritual, foot bath, aromatic breath exercise, 20-minute back massage, and 20-minute scalp massage.
Custom Pillow Menu at Four Seasons Hotel Bahrain Bay: Guests can choose from a specially curated pillow menu tailored to individual sleep preferences, including options like the Symphony Pillow for all-night support, the Long Hug Pillow for added comfort, and the V-Shape Back Support Pillow for proper neck and shoulder alignment.
The Pearl Spa & Wellness at Four Seasons Hotel Abu Dhabi at Al Maryah Island: Guests can enjoy sound healing therapy, guided meditation, and personalised yoga sessions to reduce stress and enhance overall sleep quality.
Wellness Programmes at Four Seasons Hotel Amman: Complimentary night stretching classes, yoga, and meditation sessions are available for in-house guests to enhance sleep quality.
CONCLUSION
With sleep tourism emerging as a significant trend, Four Seasons focuses on ensuring guests enjoy the most restful night’s sleep through unparalleled luxury, customisable sleep amenities, and renowned personalised service. By leveraging these insights, Four Seasons seeks to empower guests to unlock the restorative power of rest, enhancing both their health and productivity. -TradeArabia News Service
