dnata Representation Services has joined forces with six leading boutique agencies from around the world to launch a coalition that aims at redefining global sales and marketing in the travel and tourism industry.

Besides dnata Representation Services in the GCC, the alliance comprises Resort Marketing International of the UK & Ireland, Distinct Marketing Concept of the USA, Quadra Innovations of Canada, ADS of France, Kirby & Co of Spain and Portugal, and One Rep Global of India.

With a combined experience of 80 years, The Representation Alliance brings together benchmark entities in sales, marketing and PR representation from across the globe.

Sébastien Doussin, Divisional Vice President of Global Ground Services & Destination Management at dnata Travel Group, said: “Each individual agency is recognised as market leaders and contributes distinct local knowledge and extensive global relationships, which only serves to strengthen our service offering and value to our respective clientele.

“The Representation Alliance members will collaboratively form the strongest global sales force in the industry, connected by shared beliefs and principal values.”

The Representation Alliance represents a diverse clientele, serving tourism boards, destinations, hotels, resorts and spas, travel insurance, mobility partners, airlines and jet companies, as well as destination management companies from around the world. – TradeArabia News Service