Address Beach Resort in Dubai has appointed a new General Manager, who, it said, brings over two decades of exceptional hospitality leadership to the resort, including notable pre-openings and luxury operations in the UAE and globally.

Luke James’ expertise is set to elevate the resort’s offerings and guest experiences to even greater heights, the resort said.

Originally from Adelaide, Australia, Luke is a highly regarded hotelier passionate about delivering world-class service. He began his career after earning a Bachelor’s degree from the Swiss Hotel Association’s International College of Hotel Management and a Diplome Culinaire d’Hôtellerie from Le Cordon Bleu.

Luke’s early career included leadership roles across a variety of prestigious properties such as the One&Only Hayman Island in Australia, Hyatt Regency Adelaide, and Zabeel House By Jumeirah, The Greens in Dubai.

He established three successful restaurants in Adelaide – ventures that helped to sharpen his business acumen and fostered a deep understanding of ownership and operational excellence, something today’s owners greatly value.

In his most recent role as Area General Manager for Crystalbrook Collection in Queensland, Australia, Luke managed a diverse portfolio of luxury hotels.

He was also instrumental in the pre-opening of iconic properties like Hyde Dubai and Jumeirah Muscat Bay.

At Hyde Dubai, he achieved record-breaking financial performance, including double-digit owner returns in its first year, along with multiple awards for its F&B outlets.

James said: “I am incredibly honoured to join Address Beach Resort, one of the most prestigious properties in Dubai. I look forward to leading this exceptional team and continuing to build on the resort’s renowned reputation for luxury and world-class hospitality.”

Luke was highly commended in the Hotelier Middle East’s “General Manager of the Year” awards, whilst leading several of the teams under his charge to prestigious awards as well, including the “Hotel Team of the Year.”

His F&B concepts have also received international recognition, including Japanese Restaurant of the Year at Katsuya and other highly commended restaurant awards throughout his career. – TradeArabia News Service