Travel, Tourism & Hospitality

Equinox to open luxury resort within mega NEOM development

Equinox Hotels, a revolutionary leader in high-performance luxury hospitality, has entered into an agreement with NEOM, the developer of Saudi futuristic city, for the opening of Equinox Resort Treyam, one of Magna's 12 destinations, located on the coast of the Gulf of Aqaba.
 
Nestled amidst exquisite landscapes and crystal-clear waters, the resort is an architectural marvel, spanning a 450-m-long bridge-like structure, gracefully floating 40m above a serene lagoon.
 
Magna's destinations, including Treyam, are part of NEOM, the evolving regional development, taking shape in northwest Saudi Arabia.
 
Promising an unrivaled hospitality experience in one of the world's most stunning and undiscovered locations, Equinox Resort Treyam brings Equinox Hotels’ high-performance lifestyle to a majestic destination between the mountains and the sea, stated the hospitality group.
 
Equinox Hotels CEO Christopher Norton said: "As a region, NEOM embodies the future of luxury hospitality, and Equinox Hotels is thrilled to create an unparalleled resort experience within this visionary destination. Our partnership with NEOM highlights a shared commitment to innovation, sustainability, and redefining the boundaries of hospitality."
 
"Located between THE LINE and the southernmost point of the Gulf of Aqaba, our resort will serve as the model for transformative luxury, activating the entire destination with experiences that only Equinox Hotels can offer," he stated.
 
Jeremy Lester, Magna Executive Director, said: "NEOM has always been about pioneering the extraordinary, and our partnership with Equinox Hotels underscores this commitment."
 
"Equinox Resort Treyam embodies the convergence of innovation and luxury, and this partnership will redefine sustainable hospitality with a focus on truly immersive experiences and active lifestyles. I'm proud to champion this collaboration, one that will see us shape the future of luxury hospitality," he noted.
 
Focused on high-performance living, Equinox Resort Treyam will include spacious guest rooms and suites, a 450-meter pool, world-class culinary concepts, a Club House, a highly acclaimed spa, longevity, and technology treatments supporting health and performance, and a signature Equinox Fitness Club. 
 
The result will be an unparalleled, experience-driven resort anchoring Equinox Resort Treyam as one of the world’s most exclusive destinations integrated into a landscape unlike anything else on earth.
 
Chris Newman, Executive Director of NEOM Hotel Division, said: "We are excited to welcome Equinox Hotels into the mega development, marking a significant milestone in our journey to redefine luxury hospitality within the beauty of Magna, the coast of NEOM."
 
"Our partnership reflects a shared vision of innovation, sustainability, and pushing the boundaries of what hospitality can be. This resort will be an example of transformative luxury, offering distinctive and inspiring experiences that only Equinox Hotels can deliver. Guests will have the opportunity to fully engage with this extraordinary location, where every detail is designed to enhance their well-being, elevate their journey, and support a high-performance lifestyle," he stated.
 
Rooted in Equinox Hotels’ core values of movement, nutrition, regeneration, and community, the cutting-edge programming offers immersive experiences designed to ignite your senses, remarked Lester. 
 
"The resort’s innovative programming and commitment to excellence make it a beacon of luxury and health. Whether you are seeking rejuvenation, adventure, or a tranquil escape, Equinox Resort Treyam promises to deliver an experience that is both unique and transformative," he added.-TradeArabia News Service