The 7th Annual Commercial Strategy Conference ME, will take place in Dubai on November 26 and 27, 2024, bringing together the region’s hospitality sales, marketing and revenue management professionals for key educational insights, connections, inspiration and awards.
Organised by Hospitality Sales and Marketing Association International (HSMAI) Middle East, the conference will gather at the Conrad Dubai hotel, industry peers for two days of exclusive presentations, panel debates, networking opportunities.
It also includes the Rockstar Awards, which recognise and celebrate standout on-property individuals for their remarkable contribution to the Middle East hospitality sector.
The Commercial Strategy Conference, which also takes place annually across the Americas, Europe, and Asia-Pacific, debuted in the Middle East in 2018 as the only conference of its kind in the region.
The event addresses the industry’s most pressing issues and hottest topics, with HSMAI’s advisory board – all longstanding, highly experienced industry experts – playing a significant role in the conference content.
The event will be preceded by two educational courses – Certified Hospitality Digital Marketer (CHDM) and Certified in Hospitality Business Acumen (CHBA) taking place on November 24 and 25.
Mona Faraj, Managing Director, HSMAI Middle East, said: “Our 2024 Middle East Commercial Strategy Conference will be the biggest and boldest yet, with more attendees, a wider range of discussion points and greater connection opportunities than ever before.
“Since the inception of the Revenue Optimization Conference (ROC) in the United States 20 years ago, we have grown, evolved and embraced our industry’s ever-changing dynamics, giving hotel executives the insight, experience and education to tackle the most important issues – and seize golden opportunities.
“As our 7th regional CSC conference draws near, we look forward to a wealth of invaluable knowledge exchange, networking and new insights at this flagship industry event for the Middle East – and globally.”
In addition to roundtable discussions and partners’ insights, the conference programme will feature a wide range of industry topics including sustainability, destination marketing, and static versus dynamic pricing, amongst many others.
Delegates will also learn about changing market trends, the importance of hand-in-hand relationships between Marketing, Sales and Revenue Management teams, the latest tools to implement new strategies and how to benchmark team performance with competitors.
Day one will close with a poolside networking evening at Bliss 6 Urban Oasis at Conrad Dubai.
The conference will also reward and celebrate disruptors, pioneers, the bold and the visionary at the 2024 Rockstar Awards. Nine submissions, selected by the HSMAI Advisory Board, will be presented on stage, with the audience voting for the top three.
Submissions can be made online until September 15. Registrations are now open, with special early bird discounts available until August 31. Visit Registration – The 7th Annual Commercial Strategy Conference ME 2024 (cvent.com) to secure the reduced rate. – TradeArabia News Service
