Legend Group, Bang & Olufsen exclusive master dealer in the UAE, has expanded its footprint with the opening of a store in The Galleria Al Maryah Island, Abu Dhabi.

 

 A new home for sound, design and sensory experiences in the capital, the space encapsulates the same spirit of innovation as Bang & Olufsen’s iconic products.

 

Designed in line with the brand’s international retail concept, with a distinctive design language and minimalist yet warm Danish aesthetic, the store showcases the latest in Bang & Olufsen’s cutting-edge audio and home entertainment offerings that have shaped home design trends for almost a century. 

 

Presence in key cities

“Opening in Abu Dhabi’s most exclusive retail destination, The Galleria Al Maryah Island, is entirely aligned with Bang & Olufsen’s global strategy of ensuring presence in all key cities across the world. It’s been a long time coming, but we’re happy to be bringing the future of sound to the capital,” said Mustafa Abbas, CEO of Legend Group.

 

The new store is divided into four experiential zones spread across 121 sq m, with interactive demo set-ups allowing customers to experience Bang & Olufsen’s inspired engineering and craftsmanship firsthand and become fully immersed in the brand universe.  

 

“Whilst building on our unique heritage, we continue to push forward with testing the boundaries of exquisite sound and design, and as we innovate, our retail identity evolves. As always, we look to challenge convention, sharing our sensory approach in welcoming spaces that present the opportunity for customers to be immersed in beautiful sound and enjoy their experience of unrivalled sound and vision, said Sidonie Robert-Degove, Vice President Global Retail, Bang & Olufsen.--TradeArabia News Service