Majid Al Futtaim, a leading shopping mall and leisure pioneer across the Middle East, Africa, and Asia, has expanded the reach of its rewards programme with the launch of SHARE in Saudi Arabia.
Following the successful introduction of SHARE in the UAE in 2019, guests across the Kingdom can now earn and redeem points across Majid Al Futtaim’s Leisure, Entertainment & Cinemas. The multi-country rewards programme features interoperability of points, enabling members to earn and redeem points across more than 3,500 outlets across Saudi Arabia and UAE.
SHARE is designed to encourage people to share more great moments with family and friends through a selection of entertainment experiences. Members can earn and redeem points for any experiences across VOX Cinemas, Magic Planet and Yalla! Bowling. With every 10 points equating to SAR1, customers can effortlessly earn or spend their points through the VOX app or Magic Planet website. They can also enjoy exclusive member benefits including discounts, personalised offers and access to special movie screenings and events.
“Our guests are at the centre of everything we do and, the launch of SHARE in Saudi Arabia is fuelled by our obsession with customer experience at Majid Al Futtaim. SHARE is the first-of-its-kind entertainment rewards programme in the Kingdom and offers an effortless and instant way to earn and redeem points across a portfolio of brands as well as member-exclusive benefits,” said Mohamed Al Hashemi, Country Head at Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle in Saudi Arabia.
“Over the coming months, we will be expanding the offering beyond entertainment into additional experiences and categories as well as adding further features so that guests have even more opportunities to enjoy instant rewards as part of our continuous improvement strategy.”
The launch of SHARE is in response to results from a recent survey which demonstrate a strong demand for a loyalty programme in Saudi Arabia, with 9 out of 10 respondents stating that they would like to become a rewards member. During its soft launch phase in July, more than 25,000 members joined SHARE and 9,000 transactions were made in a one-week period.
To start enjoying the benefits of the programme, customers can sign up by logging in to their VOX app or the Magic Planet website. – TradeArabia News Service
Retail & Wholesale
Majid Al Futtaim expands loyalty scheme in Saudi
Retail & Wholesale
PIF launches first Saudi-owned duty-free retailer
Saudi Arabia's sovereign wealth fund PIF has announced the establishment of Al Waha Duty-Free Company (Al Waha), a travel retailer and the first Saudi-owned duty-free operator.
Al Waha will develop luxury retail outlets in select locations across the country and feature a variety of merchandise including distinctive, high-quality Saudi products.
The company will operate its airport outlets on a duty-free basis, and will explore additional travel retail opportunities at land border crossings and seaports, as well as channels such as inflight shopping, said the company in a statement.
Majed Al Assaf, the Head of Consumer Goods and Retail in Mena Investments at PIF, said: "By establishing Al Waha as a national travel retail champion, PIF intends to grow the Saudi travel retail industry and further support its ambitions for the tourism sector in Saudi Arabia."
"Al Waha will offer a distinctive traveler experience across Saudi travel retail touch points through diverse product offerings, a duty-free operation and a superior digital customer journey," he stated.
A wholly-owned PIF company, Al Waha will become a leader in travel retail and secure a greater share of passenger spending for the Saudi economy.
Al Assaf further highlighted that there is considerable potential for Saudi Arabia to gain a larger share of travel retail spending in the future, and the continued increase in visitors coming to the country - as well as global events being hosted locally - offer new opportunities to generate sustainable travel retail revenues.
The PIF is unlocking the capabilities of strategic sectors to diversify the Saudi economy, he added.-TradeArabia News Service
Retail & Wholesale
Hublot opens first Saudi Arabia flagship store
Hublot, the Swiss luxury watchmaker, and partner Attar United, have announced the opening of the first Hublot Flagship Boutique in Saudi Arabia, located in Solitaire Mall, Riyadh.
This new Boutique further solidifies the brand's presence in the region, offering clients a unique journey in the world of Hublot.
The Boutique spans an impressive 246 sq m, and is designed to perfectly embody Hublot's DNA, featuring a fusion of contemporary art, luxury craftsmanship, and innovation.
Guests will be welcomed into a dynamic space that pays tribute to Hublot’s philosophy of merging tradition with innovation, which includes signature Hublot elements multiple watch towers, and a spacious lounge area designed for comfort and relaxation.
A highlight of this Boutique is the Experiential Room - debuted for the first time in the Middle East - where cutting-edge innovation and watchmaking expertise converge. Here, enthusiasts can engage in an interactive experience that offers an immersive exploration of Hublot’s pioneering materials—Rubber, Magic Gold, Ceramic, and Sapphire—all developed in-house.
Emblematic timepieces, renowned for their mastery of materials, are available at the Boutique, together with a selection of the brand’s most celebrated timepieces, bringing this innovation to life. - TradeArabia News Service
