Daiso, a Japanese discount chain has opened a new store in Doha Festival City, marking its fourth outlet in Qatar and bringing the count to 48 stores in the Middle East.

In the Middle East, the brand is part of a well-established joint franchise venture between Lal’s Group and Damas Group.

The worldwide the brand has more than 3,500 stores, out of which 31 stores are in the United Arab Emirates, four in Qatar and the remaining 13 located in Kuwait, Bahrain and Saudi Arabia.

Located on the Ground floor of Doha Festival City, the store occupies 4,450 sq ft and offers a range of 70,000 products, covering a vast array of categories including homeware, décor and ornaments, stationery, pets and toys.

Manu Mulchandani, chief operating officer, Daiso Japan, GCC Region said: “People from all over GCC have shown great loyalty to the Daiso brand, loving its diversity and choice, as well as the appealing price-point! We are delighted to be opening a new store and welcoming new and old customers alike. Doha Festival City is a vibrant and busy location, and an ideal environment to further realize our expansion plans.” – TradeArabia News Service