The Saudi Fashion Commission announced that renowned Saudi designer, Mohammed Ashi, will return to Riyadh, staging his first fashion show on October 20 in his hometown as a celebration of his roots and the cosmopolitan appeal of the kingdom’s capital.

The much-anticipated event will mark the start of the first-ever Riyadh Fashion Week (October 20-23, 2023), a platform designed to support Saudi’s emerging fashion sector, connecting Saudi brands with local and international buyers.

For this one-night-only event, the designer will debut his new collection, entitled ‘8pm’, which conjures the beauty of the desert by night, translating the evanescence of moonglow, the shimmer of stars, and the dunes' graceful curves into an opulent collection of evening wear looks.

For Ashi, 8pm: An Evening in Riyadh represents not just a homecoming, it is a love letter to his native city, his loyal clientele, and to all those who have supported him in his brand from the outset, a statement said.

His glamorous new line will be a nod to grand soir dressing and occasion wear.

Over the last 15 years, Ashi has made his name in Paris and on the international fashion stage. The designer made history this summer as the first Saudi designer on the Paris Haute Couture Week calendar, having officially been accepted into the esteemed Federation de la Haute Couture.

For Ashi, 8pm: An Evening in Riyadh represents not just a homecoming, it is a love letter to his native city, his loyal clientele, and to all those who have supported him in his brand from the outset, a statement said.

Burak Cakmak, CEO of the Saudi Fashion Commission, said: “Mohammed Ashi has already made history as the first Saudi designer to join the ranks of haute couture. As a leader in Saudi fashion, we are incredibly honoured to invite him back to Saudi during another historical moment in time – Riyadh Fashion Week.”

With a curated line up of 16 runway shows, Riyadh Fashion Week invites attendees to embark on a journey that it says is both extraordinary and evocative, a portal into the soul of Saudi Arabia's burgeoning fashion identity. TradeArabia News Service