Industry, Logistics & Shipping

Moro Hub and SAP in partnership to bring Business AI to UAE

Moro Hub, a subsidiary of Digital Dewa, has announced a tie-up with SAP, a global leader in enterprise software solutions to integrate SAP's Business AI capabilities within the Moro Hub Data Centre by 2025.
Through this collaboration, Moro Hub reaffirms its commitment to the UAE market by supporting the UAE National Artificial Intelligence Strategy 2031. The integration of SAP Business AI into Moro Hub Green Data Center is a pivotal move to expedite AI adoption across various sectors in the region, driving forward the UAE’s vision for a future underpinned by advanced technology and AI-driven solutions.
The initiative was officially announced during Dubai “AI Retreat”, organised by the Dubai Centre for AI (DCAI) and the National Programme for Artificial Intelligence, under the patronage of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of the Executive Council of Dubai, and Chairman of the Board of Trustees of the Dubai Future Foundation, by Mohammad Bin Sulaiman, CEO of Moro Hub, and Marwan Zeineddine, Managing Director of SAP UAE. This landmark event convened over 1,000 AI experts, business leaders, and tech giants, providing an ideal backdrop for the announcement.
Key milestone
Mohammad bin Sulaiman, CEO of Moro Hub, stated: “Our collaboration with SAP is a significant milestone in our journey to support the UAE's AI vision. By integrating SAP's Business AI capabilities into our data centre, we aim to provide businesses with advanced tools that drive efficiency, innovation, and competitive advantage.”
With recent investments in the UAE, SAP is dedicated to nurturing a robust technological ecosystem that fosters innovation and progress. This partnership with Moro Hub will enhance SAP’s service offerings and empower businesses across the UAE to harness the transformative potential of AI.
Marwan Zeineddine, Managing Director of SAP’s UAE operations, said: “Partnering with Moro Hub aligns with our commitment to bringing best-in-class AI solutions to the UAE. This collaboration will accelerate AI adoption and innovation, providing unparalleled value to our customers and supporting the UAE's ambitious AI strategy.”
By making Business AI available on the Moro Hub Data Center, the collaboration underscores the strategic intent of both Moro Hub and SAP to be at the forefront of AI advancements, ensuring their customers in the UAE can leverage the full potential of artificial intelligence.--TradeArabia News Service